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Podscribe's New Feature for Comparing Audience Overlap
Podcast News, Events, Tools & more...
Podcast Tonight
January 21, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Ocenaudio
NEWS
New Podscribe Tool Allows Advertisers to Monitor Listener Exposure Podscribe has introduced an audience overlap feature, allowing users to compare the reach of their campaigns across different platforms. The tool will help advertisers determine if they are reaching new listeners or repeating audiences, enabling them to optimize campaign performance accordingly. It also allows marketers to identify unique versus duplicate listeners for more data-driven decisions. |  |
QuestionPro Acquires Happy Market Research Podcast QuestionPro, a leader in online survey and research services, has acquired the Happy Market Research Podcast (HMRP). The podcast which features interviews with top industry leaders will now be known as Happy Market Research by QuestionPro. HMRP's host Jamin Brazil will continue to be involved in the production of the podcast through 2025. |  |
Will Cain's New Show Begins in Dallas Will Cain is set to replace veteran newscaster Neil Cavuto on Fox News Channel, presenting from Dallas, Texas. His show will have a different format with "a signature podcast style". If successful, this could influence other traditional TV news outlets to adopt similar changes. |  Fox News Radio |
Alan Hirschbein Appointed as VP of Sales at iHeartMedia Alan Hirschbein has been named Vice President of Sales for iHeartMedia San Francisco. With experience in both traditional broadcast and digital audio, Hirschbein is expected to strengthen the company's market leadership across platforms. Prior to this appointment, he served as Senior Director of Revenue Partnerships at Pandora and SiriusXM. |  |
Multi-Year Partnership Between NZME and BBC Studios NZME has partnered with BBC Studios to represent their premium podcasts in New Zealand. This move follows the creation of a dedicated audio division within BBC Studios earlier this year. The partnership will allow NZME, one of New Zealand’s leading podcast publishers, to sell advertising for BBC's extensive library of audio content. |  NZ Herald |
OUR SERVICES
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Guest ResearchFed up wasting hours researching your next guest & creating questions? Let us do it for you… | Podcast AuditNot gaining enough listeners or are you struggling to monetize, let us audit your podcast & help you grow. |
What’s New?
Made In Walker
The City of Walker, Michigan has launched a new podcast series named "Made in Walker," scheduled to release bi-weekly on the 1st and 3rd Mondays of every month starting from 2025. The series aims at connecting the community with local innovators and change-makers, providing updates on local projects, sharing city news, events and initiatives. Available for download wherever you get your podcasts, "Made in Walker" is part of the City's commitment to enhance communication channels with residents and business owners while promoting transparency within the community.
🔗Podcast Links
If you want to highlight your podcast journey here FOR FREE or if you have a new upcoming podcast release, don't hesitate to email the editor at editor@podcasttonight.com.
OUR PLATINUM SPONSORS
Create your own podcast website in minutes, it’s that simple. | Monetize your podcast with your own landing page & products or services. | Effortless publishing for driven brands, you create, they distribute & you grow. |
PODCAST TOOL OF THE DAY
Ocenaudio is a user-friendly, effective tool for audio editing and recording. It is perfect for podcasting or video editing of live events due to its simple operation system and normalization tools. The software allows you to generate tones, edit pre-recorded effects, blend multiple recordings into one, trim silences and more with great simplicity and precision.
In addition to these features, Ocenaudio also offers visual tools that allow you to manipulate effects like fades before adding them to your project. Although it doesn't support opening multiple files at the same time like Audacity does, this closed-source application stands out in terms of performance as many tasks take place in the background. With a range of available plugins such as VSTs and AUs (on Apple devices), Ocenaudio remains an appealing choice for various audio editing needs.
PODCAST TIP
When you're starting a podcast, one of the most crucial steps is to set common goals. These objectives will serve as your roadmap throughout your podcasting journey, helping you stay focused and motivated. They also provide a clear vision of what you want to achieve with your podcast which can guide content creation, promotional strategies, and even how you interact with listeners.
Some goals that could be beneficial for new podcasters include:
Building an engaged audience: This involves gaining loyal listeners who regularly tune in to every episode.
Creating consistent content: Consistency not only boosts your visibility but also helps build trust amongst listeners.
Establishing yourself as an authority in your niche: Topical podcasts are popular because they offer expert insights into specific fields or interests.
Earning income from the podcast: Many successful podcasts generate revenue through sponsorships, donations or merchandise sales.
Growing personal or business branding: Podcasts are excellent platforms for increasing brand awareness and establishing an online presence.
GUEST NETWORKING
The Look Back Podcast
Entrepreneurship Podcast
Contact: keithnewman285@gmail.com
Looking for sponsors and sponsored guests on the podcast
To appear in this section for free, to find guests or shows to appear on, please drop us an email at editor@podcasttonight.com
Podcast Events
Australian City Design College
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This introductory course offers a comprehensive guide to starting your own podcast. Ideal for beginners, storytellers, and business owners wishing to expand their market reach through new channels, it provides valuable insights into audio distribution. Attendees will gain essential knowledge on how to effectively use audio as a powerful tool for sharing stories or promoting products and services.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!