Power of Audio for Targeting Phone Plan Switchers

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Podcast Tonight
December 20, 2024 • Estimated Reading Time: 12 minutes

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NEWS

Audio Ads Influence Wireless Plan Switchers

Audacy's research suggests that audio is a powerful tool to connect with "plan switchers" in the wireless market who are looking for cheaper deals or better service. The study found that 92% of these consumers listen to audio and it leads them to take action such as visiting brands' websites or making purchases. A case study revealed that a radio campaign increased ad awareness by 11% among listeners, showing how effective strategic messaging through audio can be.

New Podcast Shines Light on Italian Village Carro

A new podcast called “Discover Carro and the Val di Vara” explores the history, culture, and nature of a small Italian village named Carro. The eight-part series discusses everything from ancient civilizations to local traditions and cuisine, aiming to promote sustainable tourism in the region. Produced as part of a €1.6 million project funded by Italy's National Recovery and Resilience Plan (PNRR), it is available for free in both English and Italian on various streaming platforms.

Kylie Kelce's Podcast Tops Joe Rogan's

Kylie Kelce's new podcast, Not Gonna Lie, has become extremely popular, even surpassing Joe Rogan's show. Kylie gained fame after her brother-in-law Travis Kelce started dating Taylor Swift in 2023. Despite the criticism she has received online, she is not concerned about chart rankings and enjoys the benefits of her success.

Year-End Special for The Conversation Hat Podcast

The final 2024 episode of The Conversation Hat Podcast will feature a year-in-review with hosts reminiscing about their best moments and biggest mistakes. Guests from the past year, such as comedians Riki Lindhome, Michelle Brasier and Tez Ilyas, will be highlighted along with the hosts' appearances on other shows like Why This Film podcast. The team also plans to focus on growth through video content after establishing a regular recording schedule.

Latino Podcast Listening Trends Show Rise in Female Audience

The Latino Podcast Listener Report 2024 reveals a rise in Hispanic podcast listenership, with video podcasts overtaking audio-only formats and social media platforms driving discovery. The report shows an equal gender split among listeners for the first time, along with growth in rural areas and increased listening during leisure hours. Also significant is the preference for culturally relevant content and bilingual programs, as well as genres like true crime and health, with co-listening emerging as a key trend.

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December's Special: Spotlighting Featured Podcasts

Rocking Midlife

The Rocking Midlife® Podcast, hosted by Cat Coluccio from New Zealand, is a source of inspiration for women over 40 looking to seize control of their next life phase. The podcast features unedited conversations with global midlifers about topics like menopause, reinvention, side hustles and sex. This show encourages listeners not to view midlife as a period of decline but one filled with opportunities and transformation. Through real-life stories and experiences, the podcast aims to inspire women to overcome procrastination, bravely pursue their desired lives and create lasting legacies.

🎙The Host

Cat Coluccio is a versatile woman from New Zealand who holds many roles including educator, personal trainer, life coach, author, and speaker. However, her most significant role lies in being an advocate for midlife women. Cat is passionate about inspiring women to overcome their fears and doubts to unlock their unique potential. She views each woman as capable of making a positive impact on their families and communities. Whether it's decluttering your life or starting a new side hustle, Cat provides guidance through books, programs, mentoring sessions and workshops using her own experiences and research as the basis of her advice. If you are looking to change your life significantly then Cat could be exactly what you need.

🎧Try Listening To These Episodes

  • 10 Social Norms that YOU Should Ditch TODAY (+ What to Do Instead)

    In this episode, the focus was on challenging 10 societal norms that often hold individuals back, particularly in midlife. The speaker shared personal experiences and advice on breaking free from these norms such as fearing failure, prioritizing material success over fulfillment, and suppressing emotions to help listeners embrace a life of authenticity and purpose.

  • Midlife Crisis? Reinvent your Life after 40!

    The episode provided a guide to overcoming midlife crisis, offering five practical suggestions for reinvention and creating a future filled with purpose and passion. It aimed to inspire listeners at different stages of life - 40s, 50s, 60s or beyond - dealing with various challenges like an empty nest or career crossroads, urging them to take control and build the life they really want.

  • Dating in Your 50s: Mastering the New Rules of Romance

    In this episode, New York life coach and relationship expert Laurie Gerber provided valuable guidance on navigating the modern dating world. She offered insights into overcoming dating anxiety, importance of self-care in attracting partners, creating a personalized "3H Chart", identifying compatible matches with a three-date strategy, safety tips for online and offline dating and debunking myths about geography, age and body image in dating.

  • Redefining Menopause

    In the latest episode, London-based Rachel Lankester, an author and mentor who focuses on empowering women in their midlife, was interviewed. She discussed the negative views on menopause held by western cultures and shared her personal journey through this natural life stage, offering helpful tips drawn from her experiences and research. 

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Discover the Standout Podcasts from 2024: Top Picks For Sports Podcasts

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THIS WEEK’S HOT PODCAST RELEASES

Thanks for reading this week's Podcast Newsletter, everyone. We're already halfway through December and the Christmas spirit is everywhere! We hope you found our podcast updates, trending talks, and handy tips useful. Don't forget we are your one-stop spot for everything podcasts! Enjoy a wonderful weekend filled with festive cheer and we look forward to bringing you more exciting news on Monday. See you then!