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NEWS

Podcasting Emerges as a Growing Trend in the 2024 Ad Market

Traditional media platforms like radio and television have remained stable in 2024, with TV experiencing a 3% increase in ad spending. However, digital channels continue to dominate the market, accounting for almost two-thirds of total U.S. advertising spend. As advertisers increasingly turn to digital platforms, artificial intelligence (AI) is expected to play a significant role in enhancing campaign design and delivery.

Highlighting 2024's Most Captivating Podcasts from Wondery, BBC World Service, and Sony Podcasts

As the year 2024 draws to a close, Podcasting Today takes a look back at some of the most engaging podcasts that kept listeners entertained throughout. These shows were submitted by podcast creators and production companies for review, highlighting some of the standout content from this year.

Podcast Guest Sparks Joe Rogan's Fear Factor Memories

Joe Rogan, host of popular podcast "The Joe Rogan Experience", was reminded of his past role as the presenter of stunt-based game show "The Fear Factor". This reminder came during a recent episode with guest James Fox. Despite initially cringing at the memory, Rogan has successfully transitioned from TV host to respected UFC commentator and podcaster.

Getty

Skateboarding Legends Close Year with Hawk Vs. Wolf Podcast

In the last Hawk Vs. Wolf episode of 2024, skateboarding stars Rodney Mullen and Andy Anderson joined Tony Hawk and Jason Ellis for a discussion. They talked about their careers, including Rodney's pioneering tricks and Andy's journey to the Olympics. The episode also covered topics like mindset, injuries, and what inspired them throughout their careers.

Dancing with the Stars Pro Cheryl Burke Takes Break from Podcast

Cheryl Burke, a former professional dancer on Dancing with the Stars, has decided to pause her podcast, Sex, Lies and Spray Tans. She announced this decision on Instagram after nearly 200 episodes of the show. She thanked her fans for supporting the podcast where she shared behind-the-scenes stories from Dancing with the Stars and interviewed former contestants.

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December's Special: Spotlighting Featured Podcasts

Stoma4Life

Stoma4Life is a unique platform dedicated to raising Bowel Cancer awareness and fostering positive dialogue about living with a stoma. Launched by an Ostomate and cancer survivor, the podcast features enlightening interviews with experts in cancer care, as well as stories from individuals dealing with Cancer, IBD or Crohn's disease. This bi-weekly show on UK Health Radio aims to dispel misconceptions surrounding stoma life while keeping listeners informed about the latest developments in stoma care and overall well-being. With Stoma4Life, it's all about breaking silence and shedding light on these vital health topics through understanding, compassion, and open conversation.

🎙The Host

Raphaela Reeb is a London-based graphic designer, illustrator and mother of two who shifted her career after retiring early from being an airline purser. Her life took an unexpected turn when she was diagnosed with Stage 3 Bowel Cancer and underwent life-changing surgery resulting in an ostomy. She now thrives despite this hardship and uses her experience to raise awareness about Bowel Cancer through her website Stoma4Life. Raphaela encourages everyone to pay attention to their health, listen to their bodies, and join her journey towards educating people about the realities of living with a stoma while advocating for greater understanding of bowel health.

🎧Listen To Some Of Their Episodes

  • Episode 25

    Essential insights on gut health for ileostomy and colostomy patients were discovered with expert dietitian Sophie Medlin. Tips on managing diet, hydration, and long-term health were explored.

  • Episode 33

    Faye Louise had returned to narrate her experience with Pseudomyxoma Peritonei (PMP), an uncommon type of appendix cancer. Her extraordinary recovery was recounted, along with her ongoing endeavors to increase awareness and motivate others.

  • Episode 32

    The South African Society for Ostomates, co-founded by Faizal Jacobs, was highlighted. The discussion focused on the issues faced in ostomy care and how ostomates were empowered through resources, community support, and life-changing aid. 

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PODCAST TOOL OF THE DAY

Altered Studio is an advanced audio editing software that incorporates cutting-edge Voice AI technologies. Available online and for Windows and Mac computers, it offers podcasters access to innovative Speech-To-Speech and Performance-to-Performance Speech Synthesis features. These unique capabilities allow users to transform their voices using a variety of preset or custom options, enhancing voice-related tasks and creating professional-quality performances.

One standout feature of Altered Studio is its high-quality Ai Voice Changer, which uses Deep Learning technology to mimic real voices realistically. The studio also offers a comprehensive set of audio editing tools such as filters for unwanted sounds, normalizers for audio levels, background noise reducers, sound transformers, and analyzers. Additionally, Altered Studio can assist with Rapid Voice Cloning - creating a voice that mimics a specific person from just 4-8 seconds of audio sample - beneficial in content creation and voiceovers.

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Podcast Events

Inspire Culture | Learning | Libraries

This course provides essential skills for aspiring podcasters, covering everything from content creation to recording techniques. Attendees will learn how to craft engaging shows, set clear goals and select the perfect topic. They'll be guided through planning stages like naming and scripting episodes, perfecting recording techniques, editing professionally and launching with confidence using the right hosting site. To participate in this transformative journey into successful podcasting, attendees need a notebook, headphones, a device with voice-recording capabilities and ideally Garageband for IOS or Soundtrap for Android.

THIS WEEK’S HOT PODCAST RELEASES

And there we have it, folks! Another edition of our Podcast Newsletter has come to a close. We hope you enjoyed the latest updates and insights from the world of podcasting. As always, remember that we're your trusted source for fascinating facts, engaging discussions and the newest trends in podcasts. As we bid farewell to 2024 and step into 2025 with much anticipation, we'd love to hear about your New Year's resolutions!

Let's welcome this fresh new year with a bang together. See you all tomorrow!