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Radio Brands Turn to TikTok and YouTube for Growth
Podcast News, Events, Tools & more...
Podcast Tonight
April 07, 2025 • Estimated Reading Time: 12 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Broadcasters Seek New Audiences Through Digital Platforms Broadcasters are increasingly focusing on multiplatform strategies to reach new audiences, using social media and online platforms like TikTok and YouTube. The shift is driven by the changing digital habits of consumers, with radio brands looking to connect with their audience irrespective of platform. This approach also facilitates growth in advertising revenue while appealing to younger talent. |  |
New York Times Launches Podcast Exploring Society's Direction Ross Douthat, a columnist for the New York Times, is set to host a new podcast called "Interesting Times With Ross Douthat". The show will explore the future and discuss topics such as right-wing populism, party realignment, technological shifts, and societal changes. It will also focus on the impact of AI on jobs and relationships, religious changes in America and issues related to Trump's presidency. |  |
History Hit Extends Three Podcasts to YouTube History Hit, a subscription video on demand service for historical content, is expanding three of its podcasts to YouTube: After Dark, The Ancients and Dan Snow’s History Hit. These channels will be managed by the in-house team at History Hit with the goal of reaching wider audiences. Steve Lanham, Head of Podcasts at History Hit, said that YouTube provides an incredible platform to reach new viewers and offers existing listeners another way to engage with their shows. |  |
US Podcasts and Global Networks See Growth in March 2025 The rankings for top US and global publishers, networks, and podcasts for March 2025 have been released. Most of the US ranking participants saw an increase in UMA (unique monthly audience) and all experienced growth in downloads compared to February. Globally, all the top networks also saw a rise in downloads, streams, and views compared to the previous month. |  |
IEA Revives Podcast on Worldwide Energy Topics The International Energy Agency (IEA) has restarted its Everything Energy podcast that discusses major global energy topics. The first episode, available on Spotify and Apple Podcasts, talks about the IEA's Global Energy Review 2025 and trends in the energy sector for 2024. Future episodes will cover a variety of subjects such as geothermal energy potential, nuclear power's return, and the connection between energy and artificial intelligence. |  |
Podcast Of The Day
A Breath Of Fresh Air
"A Breath of Fresh Air" is a popular, award-winning podcast hosted by Sandy Kaye. The show offers in-depth chats with music legends, providing an insider's look at their lives and the stories behind their music. Listeners can learn about these musicians' creative journeys and challenges they faced along the way. This podcast also revisits classic hits that have greatly influenced many generations of listeners. It pays tribute to outstanding musicians who have made significant contributions to the world of music. | 🎙The Host Sandy Kaye is a seasoned broadcaster, journalist, and producer with over 35 years of experience in radio and television. She has worked with all TV networks in Australia, produced for numerous radio stations nationwide, and hosted her own commercial radio talk-back show. Notably, Sandy became Sydney's first female newsreader on the radio. Nowadays, she indulges her passion for music through her program 'A Breath of Fresh Air', where she focuses on classic hits from the '60s to '80s and conducts intimate interviews with artists about their lives and music. |
🎧Listen To Some Of Their Episodes
Mike Skill & The ROMANTICS– The Sound of ’80s New Wave
Mike Skill, the founding lead guitarist of The Romantics, grew up in Detroit and was influenced by both British Invasion bands and local music scene. The band formed in 1977 and distinguished themselves with their unique style and high-energy performances, releasing a self-titled debut album that included the hit "What I Like About You". Despite changes in lineup and musical trends over the years, Mike returned to the band in 2010, demonstrating their enduring commitment to rock music.
THE SPINNERS - Motown, Philly Soul and Jessie Peck
The Spinners, renowned for their soul music, struggled initially but found success in the '70s after moving to Atlantic Records. Despite multiple lineup changes over the years, they continued to captivate audiences with their unique sound and stage presence. Recently, Jessie Peck joined the group, injecting new energy while preserving its signature style; he shared interesting stories about The Spinners on this week's episode.
KIM CARNES: The Voice, The Hits, The Legacy
Kim Carnes, a renowned songwriter and singer from Los Angeles, penned songs for others before her distinct voice was recognized in the late 1960s. Her career skyrocketed after her transformative cover of "Bette Davis Eyes" became the top hit of 1981, even earning recognition from Bette Davis herself. Despite her success as an artist throughout the '80s and '90s, Carnes continued to write for other artists and revisited her own standout hits, releasing a new version of "Bette Davis Eyes" in 2024 which received an overwhelmingly positive response.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
Squadcast is a fan favorite for remote podcast recordings, but it’s not the only option out there. Depending on whether you prioritize video quality, budget, or live-streaming features, one of these alternatives might be a better fit:
Riverside.fm
Key Difference:
Higher video quality (4K vs. Squadcast’s 1080p)
Separate audio/video tracks for each participant
Zencastr
Key Difference:
Post-production tools built in (basic editing, noise reduction)
Pay-as-you-go plans (no monthly subscription needed)
Cleanfeed
Key Difference:
No software download (runs in browser)
Low latency for live-to-tape recordings
StreamYard
Key Difference:
Live streaming integration (YouTube, LinkedIn, etc.)
Guest-friendly interface (minimal tech knowledge needed)
When to Choose Squadcast Instead?
✔ You need reliable backups (auto-syncs to Dropbox/Google Drive)
✔ You want ISO tracks + video without complexity
✔ You prefer minimalist UI (less distracting for guests)
PODCAST TIP
Want your podcast to sound pro—even if you wing it? Nail these key segments:
Hook ‘Em Intro
"Welcome to [show]! Today we’re tackling [topic]—and trust me, you’ll want to stick around."
Use the same music/jingle every time for brand recognition.
Guest Intro Magic
Prep 1-2 standout credentials (e.g., "Our guest built a $1M biz in 6 months").
Avoid: "Here’s someone amazing…" → Be specific!
Sponsor Ads That Don’t Suck
Blend ads into your vibe (e.g., "This ep is brought to you by [X]—the tool I actually use to [solve problem].").
Pro tip: Record ads right after your hottest take—when listeners are most engaged.
Smooth Segues
Use music stings or transition phrases ("Speaking of [topic]…").
Avoid jarring jumps—your audience will notice!
Power Outro + CTA
Recap one key takeaway.
Bonus: Bloopers/Teaser (Post-Outro)
Leave them laughing or curious ("Wait till you hear what happened right after we stopped recording…").
Why It Works:
Keeps episodes structured but natural
Boosts retention + sponsor ROI
GUEST NETWORKING
Finance & Founders Podcast
Finance Podcast
LinkedIn: [email protected]
Seeking insightful and dynamic guests or co-hosts passionate about entrepreneurship, finance, and personal growth. If you have valuable insights or innovative business ideas to share, we'd love to collaborate and help our listeners turn their passions into successful ventures!
To appear in this section, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Team Vision LLC
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This webinar is perfect for entrepreneurs, business owners, healthcare professionals in private practice, coaches, consultants and both aspiring and current podcasters. It provides valuable insights into how to use podcasting as a powerful tool for lead generation and brand positioning. Learn from industry experts about the storytelling secrets and PR strategies that successful podcasters use to stand out. This includes a 3-step Podcast Storytelling Framework designed to keep listeners hooked from start to finish; five PR Strategies to expand reach beyond the podcast; effective ways of monetizing a podcast; plus live Q&A sessions with exclusive bonus resources. The hosts include Kevin D Williams, a master storytelling coach & PR strategist renowned for helping professionals turn their expertise into compelling narratives; alongside special guest Brianna Jovahn who will share her industry secrets on media and podcasting.
THIS WEEK’S HOT PODCAST RELEASES
That’s a wrap for today! Whether you’re tweaking your latest episode or dreaming up your next big idea, remember: every great podcast started with a single mic and a whole lot of passion. Keep pushing play on your creativity—we’ll be back tomorrow with more sparks to keep you inspired.