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- Radio Still Dominates Among Black Listeners
Radio Still Dominates Among Black Listeners
Podcast News, Events, Tools & more...
Podcast Tonight
August 22, 2025
Black Listeners Still Prefer Radio Over Podcasts
A global study by Magna Media Trials and The Shade Room found that Black culture strongly influences consumer behavior, especially among Gen Z and Millennials, due to its creativity, authenticity, and sense of community. Social media is the top channel for engaging with Black culture. People are attracted to Black culture for its unique perspective, not just shared identity, and they want meaningful conversations with brands. While interest in podcasts among Black listeners is growing, AM/FM radio remains their dominant audio platform. Research also shows Black listeners are more likely to remember and buy brands advertised on their favorite podcasts.
More News…
Merrick Studios Starts Hip Hop Podcast Network in Houston Merrick Creative, along with Bun B and Jeffrey Sledge, has launched Merrick Studios, a new podcast network based in Houston with a focus on hip hop but open to many topics. The network starts with a variety of shows already available and promises strong support for creators, including help with production and promotion. The first lineup includes shows on music, business, comics, real estate, sports, grief, and creativity. | Fashion Neurosis Joins Vox Media Podcast Network Vox Media has partnered with fashion designer Bella Freud to add her popular podcast, Fashion Neurosis, to the Vox Media Podcast Network. The show, known for its creative visual style and high-profile guests, will soon expand to offer bonus content on Substack and record in cities like New York and Paris. Vox Media will handle sales, marketing, and distribution for Fashion Neurosis as part of this new partnership. |
Captivate Launching New Ad Marketplace for All Podcasts Captivate, a podcast hosting company, has announced a new advertising marketplace called Captivate Ads, launching in mid-December. The system will help all podcasters, even smaller ones, earn money by easily connecting them with advertisers through the DAX marketplace. As shows grow, the platform will automatically scale and match podcasts with bigger advertisers, aiming to help smaller creators earn more fairly. | Elon Musk’s Ex Talks Money Struggles on New Podcast Ashley St. Clair, Elon Musk's ex-partner and mother of his son Romulus, has started a new podcast called "Bad Advice." In the first episode, she shared that she is facing serious financial problems and is being evicted, despite claims that Musk has given her financial help. To support herself, she accepted a $10,000 ad deal from Polymarket for the podcast. |
Podcast ToolPodMatch is an AI-driven platform designed to simplify podcast guest booking by automatically connecting hosts with ideal guests based on their specific show topics and preferences. Much like a dating app, it uses smart matching to eliminate the time-consuming process of cold outreach, allowing creators to focus more on content and less on logistics. The platform includes in-app messaging, calendar synchronization, interview scheduling, and a centralized dashboard for managing guests and episodes—making it easier than ever to produce compelling shows with the right voices. |  |
Podcast Of The Day
Positive Playtime
Tug-E-Nuff’s Positive Playtime returns for a second season with six weekly episodes dedicated to helping dog owners build stronger, happier relationships with their pets through positive training and enrichment. Hosted by Danny Nelis-Rouse, the podcast brings together expert trainers and behaviorists to offer practical advice on topics ranging from managing anxiety and reactivity to fostering safe interactions between dogs and children. With a focus on fun, effective solutions, the show aims to empower owners to address common behavioral challenges while deepening their bond with their canine companions.
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Visionary Voices Of Podcasting
A Platform for Veterans' Voices and Transition Support
The Shawn Ryan Show is a powerful podcast founded by a former Navy SEAL and CIA contractor, dedicated to sharing the raw, firsthand accounts of military veterans and their journeys through combat, loss, and reintegration into civilian life. What began as a platform for storytelling has evolved into a vital resource that offers coaching and practical support for veterans applying their skills to entrepreneurship and everyday careers—even raising over $1 million through crowdfunding to further its mission. While the show remains deeply rooted in military experiences, it has expanded to include influential voices from across society and culture. He has built a massive YouTube channel with more than 4 million fans, offering content focused on military veterans, security, and defense.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 August 26, 2025 Online |  Multiple Dates Yarrila Place 27 Gordon Street Coffs Harbour, NSW 2450 Australia |  August 26, 2025 Online |
Podcast Tip Of The DayYour podcast email list is more than just a broadcast channel—it’s a direct line to your most engaged listeners. Use it strategically to deepen relationships: share behind-the-scenes stories, invite subscribers to Q&As or live events, and offer exclusive content or early episode access. By focusing on community-building and value (not just notifications), you’ll turn casual listeners into passionate advocates who support and share your show. Pro move: Segment your list based on listener behavior (e.g., episode downloads, survey responses) to deliver more personalized and relevant messages. |  |
A Final Note
“The most effective podcast marketing doesn’t interrupt—it connects.”
