Unlocking the Future of Radio with Immersive Tech

To stay competitive in the digital media landscape, radio must adopt innovative strategies such as using artificial intelligence for personalized customer experiences and marketing optimization. Other key approaches include creating hyper-personalized content, understanding the customer journey to enhance loyalty, optimizing for mobile and voice searches, investing in influencer partnerships and fostering a culture of innovation.

Cineverse Podcast Network Announces Major Expansion

Cineverse Podcast Network has announced a major expansion, adding popular entertainment, true crime and horror podcasts to its roster. The network experienced a 98% growth in podcast revenue during the last fiscal quarter and recorded 15 million downloads in October alone. Among the new additions are Creepy Places: A True Crime Podcast, Dead Meat Podcast, Midnight Pulp which will premiere in 2025 and RetroCrush for anime fans.

Podcasts Lead Online Audio Ad Growth in Australia

Online audio advertising revenue in Australia has grown by 16.2% year-on-year, reaching AU$79 million in Q3 of 2024, according to a report. The fastest-growing format was podcast audio advertising which saw a 26.5% increase and now makes up 40% of all online audio ad spending. Streaming audio also rose and accounts for 60% of the sector's revenue.

Kylie Kelce Steps into Podcasting with 'Not Gonna Lie'

Kylie Kelce announced she will be launching a new podcast called Not Gonna Lie on December 5th. The podcast, produced by Wave Sports + Entertainment, will cover topics like modern parenting, social media trends and women in sports. It is expected that her husband Jason, former Philadelphia Eagles center, will make an appearance on the show.

Evergreen Podcasts Launches Documentary.TV on YouTube

Evergreen Podcasts has launched Documentary.TV on YouTube, a new venture that expands its podcast content into video production and distribution. The channel was created by the Emmy-winning team behind the "Warriors in Their Own Words" podcast and features thousands of hours of footage from significant military events, as well as other historical content such as space exploration and true crime stories. According to Warriors' creator Marc Hononof, this move is about capturing candid stories from history with all their emotional depth.

Meet Ruth Bradford, your knowledgeable and passionate guide to the captivating world of animals. As the creator of The Little Black and White Book Project, she is dedicated to bringing the fascinating lives of creatures from around the globe right into your home. Each week on Wild Walk Of Fame, Ruth spotlights one remarkable animal with engaging facts, intriguing tidbits, and even book suggestions for further exploration. This quick yet informative program is perfect for young nature enthusiasts who are eager to learn more about our planet's diverse wildlife. So get ready for an exciting journey through nature with Ruth!

How did you come up with the name of your podcast?

I was thinking about the Hollywood Walk of Fame which has stars from the movie world set into it for prosperity. It feels like a big deal if someone makes it there. So I was wondering what the equivalent could be for the animal world to celebrate species from around the globe, plus I use the word 'wild' a lot so it felt like a good fit to call it The Wild Walk of Fame!

What is the main focus or theme of your show?

The main focus is sharing some facts about one specific animal in each episode. Season two will be a bit more structured, but essentially I cover their habitat, their features, their diet, their family dynamic and then any other stand-out facts that would be cool to know. I then round up with a few storybook recommendations. Hopefully, it is fun and educational.

Have there been any particularly memorable moments during the recording that stick out to you?

I think it's just how much of a learning curve it is. I feel like each time you record or speak into the mic you get that little bit better, calmer, and smoother. It becomes more relaxed and you learn more about the techie side. I am loving the journey of learning something new!

Who has been one of your favorite guests so far, and why?

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What's next for your show – any exciting plans we should know about?

Season two is going to be more of the same but as I mentioned, a little more structured so listeners know what to expect from each episode. I've re-recorded my intro and sign off to make it much more child friendly (originally I recorded it with adults in mind so that doesn't really work) I am just super keen to keep going and build my audience.

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• Podcasting with Adobe Audition and Adobe Podcast

• Date: Dec 5, 2024

  Cost: Free

  Location: Online