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SiriusXM Gains More Subscribers in Q4 of 2024
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Podcast Tonight
January 30, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
SiriusXM Ends 2024 with 33 Million Total Subscribers In the last quarter of 2024, SiriusXM gained around 149,000 paying subscribers, which is an increase of 18,000 from the same time in 2023. However, over the whole year of 2024, they lost about 296,000 paid subscribers - but this was still better than the loss of 445,000 in 2023. The company also saw a decrease in Pandora Plus and Premium services subscribers by about 101,000 to finish at roughly 5.8 million due to price hikes on some plans. |  |
Black Consumers Connect with Brands through Radio and Podcasts Nielsen's latest report emphasizes the importance of radio and podcasts in engaging with Black consumers. It shows that hip-hop and R&B genres, as well as urban formats, have a substantial reach among this demographic. The study also highlights the effectiveness of advertising on these platforms, confirming high brand recall rates amongst Black listeners. |  |
BBC Studios and iHeartMedia Partner for Podcast Advertising Deal BBC Studios and iHeartMedia have announced a multi-year deal, making iHeartMedia the exclusive advertiser for BBC podcasts in the U.S. market. The collaboration will allow iHeartMedia to promote BBC's extensive range of premium podcasts and increase their reach in the growing U.S. audio market. This news follows an announcement that BBC Studios has also partnered with Triton Digital, owned by iHeartMedia, to enhance opportunities for audio clients outside the UK. |  |
"The Rest Is Politics" Wins Top Award at Political Podcasts Ceremony The inaugural Political Podcasts Awards took place last night, with The Rest Is Politics winning the Political Podcast of the Year award. Electoral Dysfunction and a podcast by George Osborne and Ed Balls both won two awards each, including Best New Comer, Comedy Moment of the Year, Interview of the Year and the YouTube People’s Vote award. The event was held in Westminster and presented by Alastair Campbell and Rory Stewart. |  |
Scamanda, True-Crime Podcast Turned TV Series ABC News Studios and Pilgrim Media Group are creating a docuseries based on the successful podcast "Scamanda", which tells the story of Amanda Riley, a mother who faked cancer for money. The four-part series will be hosted by Charlie Webster, the creator of the original podcast, alongside investigative producer Nancy Mosciatello. The first episode titled "Stage 1: Who’s Afraid of Amanda Riley?" will recap early episodes of the podcast and introduce viewers to Riley's life in San Jose, California. |  |
What’s New?
Campus Files
Campus Files is a new podcast series from Audacy that delves into notable and obscure college scandals throughout US history. Hosted by Margo Gray, the New York-based journalist will explore different controversies each week ranging from hazing incidents to academic plagiarism, rigged admissions and issues in athletics. Some of the stories featured include UNC's fake classes for athletes, Harvard's secret disciplinary tribunal known as "Secret Court Files", segregation within University of Alabama’s Greek system, among others. This eye-opening series aims to uncover the complexities and darker sides of American higher education.
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PODCAST TOOL OF THE DAY
Soundop is an easy-to-use and professional audio editing software designed for Windows. Its primary functions allow users to record, edit, master audio and mix tracks in a very flexible workspace with advanced features. It supports both waveform and spectral editing of audio files. The multitrack editor allows the mixing of unlimited number of audio and bus tracks. This powerful engine also accommodates sends, side-chain, and automatic latency compensation.
The software comes with well-designed built-in effects as well as supporting VST and VST3 effect plug-ins. Soundop's audio engine offers support for ASIO, WASAPI, MME, and DirectSound driver while recording audios with 24-bit precision up to 192 kHz. Moreover, it can load audios from all popular formats whereas exports are saved across major audio formats complete with metadata such as ID3 Tag among others. As an ideal tool for creating audios professionally or otherwise due to its excellent performance in single or multitrack view; Soundop provides comprehensive feature set optimized at small package size.
PODCAST TIP
A Panel Podcast is a type of podcast that typically features multiple people discussing topics in an interview-style format. This format can foster discussion between experts and professionals or entertain listeners with casual conversation. It is a great option to choose if you have friends with the same interests and craze.
Pros:
Allows for multiple perspectives and insights
Can be entertaining as well as informative
Offers the opportunity to hear different viewpoints from experts in the field
Can help draw attention to important issues or topics within a specific industry
The value of a panel podcast depends on several things. The first one is the knowledge and trustworthiness of the people talking. If they are experts, more people will listen to it because they believe what they say. It's also good if the speakers have different backgrounds because this gives many points of view which makes it more interesting. The second thing is how good the sound is, how well-organized it is and whether what they talk about matters to people and goes into enough detail. A high-quality podcast with important information will get more listeners who keep coming back for more. Lastly, how much advertising there has been for the podcast and how easy it is to find and listen to can make a big difference too.
GUEST NETWORKING
Megan Mary
Renowned author, dream analyst, and spiritual guide
Email: [email protected]
Looking for podcasts to be guest on that are hosted by women that feature women authors!
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Eastwood Community Centre
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Join Troy Sincock, the exceptional podcast presenter from ABC Radio, for a fascinating learning journey into the world of podcasting. Each week Troy will unravel the ins and outs of creating captivating content through podcasts, teaching storytelling artistry and audience engagement skills. By course end after 8 weeks, participants will have created their first podcast - recorded in the ABC Channel 44 Podcast Studio, edited and ready to share with everyone. This foundation level course at Eastwood Community Centre is an opportunity not to be missed as it could lead to further education, employment or even continuation with personal podcasts. The Adult Community Education (ACE) – Podcasting course promises a step towards a successful future; secure your spot today! This program is proudly funded by Skills SA.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!