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Did SiriusXM Really Pay $100 Million for the SmartLess Podcast?
Your Podcast PRO Newsletter
Podcast PRO Newsletter
Warm Tuesday greetings to all of you!! We're thrilled to bring you yet another edition of our Daily Podcast Newsletter. As always, we've got a bunch of fun, enlightening, and thought-provoking stuff lined up just for you.
Don't forget to check out the section below if you want to crack the code on the best release schedule for your podcast. Let's get this show on the road!
WHAT’S HAPPENING IN THE PODCAST WORLD
SmartLess Podcast by Bateman, Arnett, and Hayes Secured by SiriusXM for $100 Million
Sirius XM Holdings Inc. has secured exclusive rights to the popular podcast, SmartLess, hosted by actors Will Arnett, Jason Bateman and Sean Hayes. This is part of a more extensive agreement with SmartLess Media valued at $100 million for three years. With this deal, SiriusXM will be able to provide its subscribers with a substantial amount of exclusive content. The deal will kick off towards the end of summer 2024.
In 2021, Amazon managed to secure the exclusive rights in an agreement that was worth between $60 million and $80 million according to Bloomberg.
In Other News
The episode of the Joe Rogan Experience podcast that has attracted the most viewers so far is episode 1169, which had Tesla CEO Elon Musk as its guest. This specific episode gained much attention due to Musk's unusual behavior. After he smoked marijuana during this appearance, he was required to undergo drug tests for an entire year. Now, there are discussions within the FDA about categorizing marijuana as a drug with lower risks.
In every episode of the podcast, Ward and Chapman choose a famous movie to discuss. With the assistance of experts, they explore how long they would survive if they were characters in those films. To make this scenario more believable, they always portray themselves as characters that are similar to their real-life personas - two men in their late forties without any specific skills or abilities.
The RTÉ Documentary on One series includes a story about Joe, an Irishman who is being sought after in the US for his alleged involvement in his wife's death. Joseph Maloney has managed to elude law enforcement in both America and Ireland and is still wanted for first-degree murder.
Win $1000 This January!
We are giving away a cool $1000 this January to celebrate the launch of our new Android and iOS app. All you have to do is SUBSCRIBE to our Youtube channel and follow us on Twitter X. And one lucky winner will be announced in Feb 1st Newsletter… GOOD LUCK!
PODCAST TIP OF THE DAY
What’s The Best Schedule For A Podcast Growth?
According to a 2018 study by Megaphone, almost all podcasters prefer to upload their latest episodes on a specific schedule:
Wednesday, Tuesday, and Thursday
between 2 and 5 in the morning.
the peak downloads occur at 5 AM, the break of dawn
The experience of the 'Podcast's Host' confirmed that most episode downloads happen in the middle of the week, particularly on Wednesdays, followed by Tuesdays. This is interesting because new episodes are typically released every Monday.
PODCAST FACTS
Did You Know?
More than 710,000 episodes exist in podcast feeds.
What this means is that for the average listener, simply by doing a search in their favorite podcast player they are bound to find a podcast episode that interests them. And this isn’t only for an English-speaking audience. Even since back in 2018,
On average, only 8 different podcasts are listened to weekly.
What this means is that whereas with SEO there is always competition but huge search demand, for podcasting you always have to be aware that the listener is simply not going to subscribe to dozens of podcasts, so you have to make yours appealing – and continue to do so over time.
45% of podcast listeners have a household income over $250,000.
Whether you’re considering only Americans or the global population, this figure is far higher than the overall percentage of people that make this sum of money. What this means is that podcast listeners on average have a much higher income than the general population. Also, until the smartphone became popular, listening in often required expensive equipment that not everyone could afford.
Podcast listeners are 68% more likely to have a postgraduate degree.
This goes to show that podcast listeners tend to be on the intelligent side
67% of podcasts assume an audience between the ages of 18 and 44.
And as a rule, these are the people most likely to listen. That’s because podcast listeners tend to be technologically savvy. You have to look for a good podcast in order to find one; it isn’t something that’s in your face all the time, unlike other forms of online media.
Credits to Neal Schaffer for these facts.
PODCAST EVENTS
February Podcast Events in 2024
PodKnow
Date: February 17, 2024
Cost: $25
Location: Virtual
PodKnow is a virtual podcasting conference featuring ten speakers poised to share their insights. The sessions encompass a range of knowledge beneficial for seasoned podcasters aiming for success with their existing shows and novices seeking an entry point into podcasting. Attendees can anticipate a variety of topics presented and instructed by industry experts, positioning PodKnow as a valuable resource for podcasting enthusiasts across different experience levels.
IAB Audio Summit
Date: February 28, 2024
Cost: IAB Australia Member Complimentary tickets (2 Free tickets per member organization) | Additional Member tickets $125 | General Admission $225 | Agencies & Advertisers Free
Location: NSW Teachers Federation Conference Centre, Surry Hills
The 8th IAB Audio Summit in 2024 is a gathering for professionals in marketing, advertising, broadcasting, and publishing to learn about the streaming audio and podcast advertising industry. The event is free for marketing and agency personnel, with IAB Australia members getting two free tickets. Topics discussed include digital audio revenue, podcast research, Gen Z engagement through audio, and optimizing audio investments. The summit ends with a networking session with refreshments.
On Air Fest
Date: Feb 28-March 1, 2024
Cost: $175 - $700
Location: Wythe Hotel, Brooklyn, NY, USA
On Air Fest returns to Brooklyn’s Wythe Hotel for its annual flagship festival, bringing together the vanguard of storytellers, audio creatives, multimedia artists, musicians, industry leaders, and inspired listeners who are shaping the culture of sound. Led by a lineup that places media powerhouses alongside emerging voices and visionary thinkers, On Air Fest brings the medium far beyond the limits of personal listening devices through an array of real-life experiences that give talent the opportunity to step forward and people the chance to connect.
PODCAST OF THE DAY
The Agile Brand With Greg Kihlström
Marketing technology, often referred to as Martech, is the innovative use of software and digital tools to plan, execute, and monitor marketing campaigns. It plays a pivotal role in enhancing customer experience by personalizing interactions and providing valuable insights into consumer behavior. One podcast that delves into this modern world of MarTech with gusto is The Agile Brand Podcast.
Hosted by Greg Kihlström, an entrepreneur, speaker, advisor and best-selling author known for his innovative thinking, the show brings together leaders from globally recognized organizations providing fresh insights on how brand experience is shaped by customer experience, employee engagement and digital transformation.
Image: Okaysispodcast (IG)
How often do you publish new episodes? |
PODCAST TONIGHT RADIO SCHEDULE
Wednesday’s Wow-Worthy Podcasts
The schedule starts every day from 12am GMT
Jason McGathey - Tales of a Scorched Coffee Pot
Just Between Coaches
Making It: How to Be a Successful Online Entrepreneur
Once Upon A Business
New Heights Show On Education
EZ Conversations
Jesus, coffee and talk
Sips, Suds, & Smokes
Silence on SetGospel Rant
The Real Estate Jam
Beyond Everything Radio
Brain Lady Speaks
Women Excelling Everywhere
Gary's Night Dreamers Talk Radio
Dj BME Talk Show Podcast
Mysterious Brews
Be Heard: Empowering Women
Thrive Like A Parent Podcast
Write About Now
PODCAST TOOL OF THE DAY
Turn Your Audience Into A Newsletter & Make Serious Cash…. (New tool coming tomorrow)
As a successful podcaster, it really is time to take your destiny into your own hands by bringing your listeners onto a platform you have control of and by creating your very own email list of avid followers your earning potential will skyrocket in 2024 by sending a newsletter or promotional emails for your merch or Patreon, I’m sure you get the picture.
With Beehiiv you have an all-in-one tool to create an email list and send captivating emails to your loyal followers and with their AD network you can even place ready-made adverts from sponsors inside your emails to earn instant cash from your email opens.
You can set up a referral program for your listeners to earn incentives by referring their friends and family to your podcast. Get Free Trial
Wouldn’t it be cool to be able to email listeners to let them know that your episode is about to drop? or even sign them up to a premium membership for early access to your show or bloopers, there’s a million different ways to get your listeners involved and turn your podcast into a thriving business.
In 20 years of email marketing, I have NEVER seen a tool as useful as this! We have even switched of newsletter of 60,000 people over to Beehiiv.
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