Spotify Pays $100 Million to Podcasters

Podcast News, Events, Tools & more...

$100 Million Paid to Podcasters by Spotify

Spotify has paid over $100 million to podcast publishers and creators in the first quarter of 2025. This development represents a significant milestone for Spotify as it demonstrates its commitment to supporting creators across all formats. The platform aims to increase creator's global reach, offer flexible earning options, and provide tools for engagement with fans. It provides resources and opportunities for both emerging and established creators. Fans are set to benefit from an increasingly diverse content library.

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Buy Tickets for Women's Podcast Awards Now

The International Women's Podcast Awards (IWPA) is taking place on June 17, 2025 in London and tickets are now available. The awards, which celebrate the best of women's podcasting from all over the world, received entries from more than 35 countries this year. Winners will be announced on June 17 after shortlists for each category are released in late May.

March Sees Boost in Podcast Advertising

In March, the top 15 advertisers spent an estimated $52.16 million on podcast ads, marking a 5.3% increase from last year and a 17% rise from February. T-Mobile became the leading advertiser with nearly $6 million in spending, while BetterHelp dropped to second place despite increasing its ad budget by 4%. Among the biggest spenders, sports was the most popular genre for advertising.

Podcasts Evolve into Visual Content on YouTube

Podcasts are becoming more visual and increasingly resembling television, primarily on YouTube. This shift is evident with major media outlets hiring directors of photography for podcasts and hosting shows on YouTube. The trend reflects a broader cultural shift towards authenticity, as younger audiences prefer seeing their news sources as human beings.

New Podcast Tackles Work Burnout Issues

Patrice Bonfiglio, an experienced hedge fund executive, has launched a podcast called The Burnout Club to address burnout in high-performance environments. The show features interviews with professionals who have suffered from burnout and provides effective recovery strategies. It aims to provide support, break the stigma around burnout and offer practical tools for maintaining mental health and work-life balance.

Podcast Tool

Podcast Hawk is an AI-powered platform that automates podcast guest booking, helping experts, entrepreneurs, and marketers secure interviews on relevant shows at scale.

Key Advantages:

AI-Powered Search – Instantly find 4M+ podcasts matching your niche
Automated Pitching – AI crafts & sends personalized outreach to hosts
Thought Leadership – Build authority by appearing on targeted shows
Content Repurposing – Turn interviews into social clips & SEO content
Time-Saving – No manual research or follow-ups—just bookings

Podcast Of The Day

True Weird Stuff

Podcasts are truly amazing, right? Over the past few years, they have burst onto the scene with all kinds of topics. It doesn't matter if you love cooking or like a road-trip, there's definitely a podcast out there just for you. But what if your interests lean towards the odd and peculiar? Well then, let's introduce you to something that might tickle your fancy - the True Weird Stuff podcast! If this sounds interesting and you're curious about exploring this strange auditory world further, keep reading our article!

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Visionary Voices Of Podcasting

The Secret to Conversations That Actually Matter

Marc Maron is a stand-up comedy veteran and podcasting pioneer whose brutally honest, neurotically charming interview style revolutionized the medium. His show WTF With Marc Maron, launched in 2009, became a cultural touchstone by blending raw vulnerability with sharp humor, inspiring countless creators to pick up a mic. Over 600+ episodes, Maron has mastered the alchemy of turning casual chats into profound exchanges—whether grilling presidents or commiserating with comics. In this interview, he dissects what makes the perfect conversation.

Upcoming Podcast Events 

Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

April 29, 2025

Online

May 1, 2025

Isabel Bader Theatre

93 Charles Street West Toronto, ON M5S 2C7 Canada

May 6- 8, 2025

Hotel X

Toronto, ON, Canada

Podcast Tip Of The Day

Choosing the right lighting can elevate your podcast’s visual quality. Here’s a quick breakdown:

  • Ring Light – Creates a halo-like catchlight in eyes, ideal for solo hosts. Best for: clean, even illumination (but can look flat).

  • Softbox – Diffused, directional light that mimics natural window light. Best for: professional depth (shadows look soft, not harsh).

  • LED Panel – Adjustable brightness/color temperature. Best for: versatility (use as key, fill, or backlight).

A Final Note

“Listeners stay for stories, not stats.”

See you tomorrow,

Podcast Tonight. www.podcasttonight.com