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Steps to Skyrocket Your Podcast with Social Media Hooks
Taking Your Podcast To NO.1 In It's Niche
Podcast Tonight
July 30, 2024 • Estimated Reading Time: 15 minutes
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News
Stacey Abrams to Start Weekly Podcast on Big Issues in US Politician Stacey Abrams is launching a weekly podcast, Assembly Required with Stacey Abrams, where she will discuss major national issues and potential solutions. The former Georgia gubernatorial candidate plans to share lessons from her political career and offer listeners ways to become involved in these issues. The first episode will be released on August 15 by Crooked Media. |  |
Farm4Profit Podcast Celebrates Five Years of Success The Farm4Profit podcast, a key resource in the agricultural community, is marking its fifth year of providing actionable insights to farmers and agribusiness professionals. Hosted by Tanner Winterhof, Cory Hillebo, and David Whitaker, it has amassed over 400 episodes with more than two million downloads globally. As they move forward, the team will continue exploring advanced topics like climate-smart agriculture and AI technology while focusing on factors influencing farmers' dealership choices. |  |
Draymond Green Believes Only Certain Athletes Can Successfully Host Podcasts Draymond Green, from the Golden State Warriors, believes only certain athletes can successfully use social media and podcasting to control their own narratives. He stated on Jeff Teague's "Club 520 Podcast" that younger players lack the experience to be engaging podcast hosts. He advises these athletes to focus on their sports careers before attempting to branch out into other areas like podcasting. |  |
Kelce Brothers Seek $100 Million Deal for Popular Podcast 'New Heights' Travis Kelce and Jason Kelce are reportedly in talks with Wondery for a $100 million deal for their popular podcast, "New Heights". Podcasts have become a lucrative industry, with nearly 100 million Americans tuning in weekly and ad revenues expected to reach over $2 billion this year. Big brands are investing heavily into advertising on podcasts while distributors like Spotify and Amazon are exploring ways to monetize the platform further through subscriptions and video versions. |  |
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LUCILLE LO SAPIO’S PODCAST JOURNEY
Lucille Lo Sapio is a dedicated professional who specializes in needs-based selling and developing effective solutions. She offers top-notch communication skills training through Wavelength, helping individuals enhance their abilities. Lucille also serves as the Chair of the Northern Monmouth Democrats, where she works to provide support for future Democratic candidates. |  |
Can you tell us a bit about yourself and your background? As an actor, writer, gourmet Cook, landscape, architect, and all round creative person, I cross paths with tons of people in the arts, including friends and creators of my husband, who is a musician and photographer. I’ve lived in New Jersey, my whole life. And the proximity to New York usually makes people ignore what’s right around them. I don’t. | What inspired you to start a podcast? I started podcasting in an attempt to introduce myself to town residents during a political campaign because, even though I’ve lived in my community for over 30 years, it’s a bedroom community that doesn’t lend itself to meeting people easily. Knowing tons of people in the arts helped me decide to make them the focus of my podcast. |
How did you come up with the name of your podcast? People think that New York is the only place for the arts to flourish. But I know that many of those artists actually come from New Jersey. Why not focus on them, especially the unknown ones? | What is the main focus or theme of your show? The main focus of my podcast. Are people in arts and culture in New Jersey. But sometimes I veer away a little bit. Because, after all, it’s my podcast!  |
Have there been any particularly memorable moments during the recording that stick out to you? The unfortunate memorable moments are the ones where my recording equipment failed. One time my dog pulled out the microphone jack, unbeknownst to me. Luckily, my interviewee lived nearby and was able to come back for a second interview. | Who has been one of your favorite guests so far, and why? I interviewed Vinnie Brand, the comedian and comedy club owner. I had to basically harass him for months before he finally came for the interview, but he stayed so long that I had to make it two episodes and he promised to come back again if I wanted him to. What's next for your show – any exciting plans we should know about? I’ll be posting interviews with Glenn Alexander, a world-class guitarist who played with the Mahavisnu Project & currently plays with Bobby Bandiera and Tim McLoone, the man who founded and runs Holiday Express, a charitable group dedicated to bringing holiday cheer to those who most need it. |
A special thanks to Lucille Lo Sapio for sharing her insightful podcast journey thus far and we wish her all the best with her continued podcast growth.
If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]
Do you only share your podcast on one social media platform? |
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Podcasts hosted on Buzzsprout are promoted to major directories ensuring they reach their intended audience effectively. The platform also offers flexible payment plans making it both accessible and affordable for managing podcasts. With its range of features aimed at helping you find your audience, grow your listenership, and monetize your content along with an exclusive affiliate marketplace; Buzzsprout emerges as an excellent choice for both novice and experienced podcasters.
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Buzzsprout is an excellent choice for podcast hosting due to its affordable pricing plans, easy integration options, and exclusive affiliate marketplace. |  |
Imagine standing in a baseball arena full of podcasters and everyone yelling out for attention at the same time. That is basically what’s happening on every social media platform at this time due to the fact software is so cheaply available now which allows people to copy a URL and clip podcasts down to bite-sized video clips. Don’t get me wrong - social media platforms like TikTok, YouTube & Facebook can be absolute powerhouses when it comes to growing your audience. But there’s one advantage that we discussed last week that you already have.
Knowing what your audience wants…
Once you’ve figured out why your audience enjoys your show so much to spend valuable time each week listening to your podcast, you can create social media hooks that will instantly grab the attention of new listeners & social media followers. And draw them into your podcast community like a moth to a flame.
What is a social media hook?
A social media hook is a strategic and compelling element integrated into social media content, designed to grab the audience’s attention and prompt engagement with the post. It often involves using intriguing statements, questions, or visually captivating elements from your podcast to entice users to explore your content further.
Take a look at one of our TikTok videos of Ricky Gervais which has an instant hook to the video and achieved over 4 million views…
1. Immediate Attention
In a world saturated with information, capturing users’ interest can be challenging. Hooks are powerful tools that can instantly draw listeners in, whether through headlines, images, videos, or catchy opening sentences; thereby increasing the chances of making a lasting impression.
2. Enhanced Engagement
Hooks can be thought-provoking questions, bold statements, eye-catching visuals, or humorous anecdotes that encourage likes, comments, and shares; thus increasing the visibility of your podcast on various platforms.
3. Effective Storytelling
Hooks can be a catchy phrase, an intriguing question, or a surprising fact that piques curiosity and entices the audience to learn more. This technique helps podcasters create a strong emotional connection and communicate their message memorably with their audience.
4. Brand Recognition
Regularly using hooks helps create a distinctive style that your audience can easily recognize; thereby, establishing a strong brand identity and making it more memorable.
5. Improved Message Delivery
Hooks are crucial for delivering your core message concisely and effectively in a crowded online space. They can be an attention-grabbing headline, an intriguing opening sentence, or a striking visual element that ensures your message is seen and heard.
6. Encourages Interaction
Social media platforms thrive on user engagement. Hooks that capture attention and encourage participation through open-ended questions, polls, or calls to share opinions foster a sense of community and enhance interactivity.
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1. Highlight the Value
Emphasize the key value or benefit your podcast provides to the audience. Communicate what they will gain or learn, which can capture their attention and encourage engagement.
2. Curiosity
Arouse curiosity by asking thought-provoking questions or sharing intriguing information that leaves the audience wanting more. This can lead to continued interaction and deeper engagement.
3. Emotional Appeal
Personalize your hooks to evoke emotions, creating a strong connection with your audience. Tailoring your content to suit their needs, interests, and experiences makes it more relatable and engaging.
4. Reveal Secrets
Offer glimpses of something unique, surprising, or exclusive to generate curiosity and interest. This strategy is particularly effective in building anticipation for new products or services.
5. Use Numbers
Incorporate statistics or numerical data to enhance credibility. Using numbers, percentages, or graphs makes your content more informative and persuasive, establishing your authority on the topic.
6. Use Superlatives
Utilize superlatives like “best,” “greatest,” or “most innovative” to create a positive perception. This emphasizes the excellence of your subject matter, capturing attention and encouraging deeper engagement.
7. Create Thumb-Stopping Visuals
Add captivating visuals such as images, videos, infographics, and other graphic elements relevant to your content. High-quality visuals that are engaging and relevant to your target audience enhance the appeal and effectiveness of your message.
Implementing these techniques increases the likelihood of your audience engaging with your social media content.
Once your social media accounts start and gain traction with likes, followers & comments, it’s time to nurture your new-found followers back to your landing page. Here, you can offer them something valuable that you created last week, in exchange for gathering their email addresses. And so begins the cycle I showed you last week to exponentially grow.
Tomorrow, I will show you a tool that coupled with your landing page and social media videos will grow your email database while you sleep. It’s THAT powerful
GUEST NETWORKING
Stories & Stanza Podcast
Arts & Literature Podcast
LinkedIn: linkedin.com/in/abhrapal/
Looking for writers/creatives mostly and anyone who has to share a story and are okay working with the Australian time zone
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Aldreama Harper
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This event is a weekly online masterclass designed for female entrepreneurs interested in podcasting. The classes aim to teach participants how to use podcasting as a tool for their businesses, providing them with the necessary strategies and support to launch their own podcasts. The first class on August 1 focuses on creating an optimal environment for podcast production. This event is perfect for those looking to start their journey into the world of podcasting and expand their business reach.
THIS WEEK’S HOT PODCAST RELEASES
Well, that wraps up today's issue of our Podcast Digest! We trust you found it enjoyable and picked up a few handy pointers. Keep your eyes peeled for more exciting news, updates, and cool podcast tricks heading your way tomorrow. Happy podcasting, everyone!