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Survey Reveals Gen Z Listens More to Audio-Only Podcasts
Podcast News, Events, Tools & more...
Podcast Tonight
March 18, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Gen Z Leans Towards Audio in Their Podcast Consumption A survey by podcast hosting company Transistor suggests that Gen Z listeners prefer audio podcasts over video, with 76% choosing audio and only 6% primarily watching videos. Despite YouTube being the most used platform for this demographic, Spotify remains their top choice for listening to shows. The data also indicates a trend towards narrative fiction among young listeners. |  |
New Edison Download Metrics to Boost Podcast Advertising Edison Research has partnered with SoundStack to launch Edison Download Metrics, a service providing precise podcast download analytics. The new service will offer deep insights into podcast consumption, particularly benefiting smaller and short-run shows. It will provide opt-in, IAB v2.2-compliant download data alongside broader insights into weekly podcast reach and listener habits in the U.S. and UK. |  |
Camosun College Introduces New Makerspace Podcasting Studio Camosun College has launched the Makerspace Podcasting Studio, a multimedia creation space to enhance digital literacy and creativity among its students and faculty. The studio, located at the Lansdowne campus, is equipped with professional editing stations and versatile lighting options for various creative projects such as podcasting and audiobook readings. This initiative aims to provide students with valuable media production skills in today's evolving job market. |  |
MeidasTouch Podcast Outpaces Joe Rogan Experience The MeidasTouch Podcast has become America's most-streamed show, with nearly 125 million downloads and views in a month. The left-leaning podcast, hosted by the Meiselas brothers, features news analysis and critiques of Donald Trump. Its popularity signifies a shift in the podcasting landscape as it continues to surpass other shows such as The Joe Rogan Experience. |  |
Progressive and Verizon Top Radio Advertisers List Progressive and Verizon Wireless topped the Media Monitors Spot Ten list of radio advertisers for the week of March 10-16, with Progressive on top for the fifth consecutive week. AT&T Wireless saw a significant increase in spot counts, moving up from 13th to 3rd place. Other notable movers were Morgan & Morgan and Zealthy, climbing up multiple spots within the top ten list. |  |
What’s New?
Security You Should Know
"Security You Should Know" is a 15-minute podcast that presents solutions from different security vendors. In each episode, two security professionals question the vendor about the problem their solution addresses, its functionalities and limitations, and how it fits into real-world security operations. The conversation starts with three key questions – explaining the problem to a CEO, defining what their solution does and doesn't do, and revealing their pricing model– after which they delve deeper into the solution's capabilities, integrations, and practical impact.
Hosted by seasoned podcaster Rich Stroffolino of CISO Series media network for cybersecurity professionals based in Cleveland who has been distilling complex topics into digestible podcasts since 2015; this series provides an evergreen resource as episodes are sorted out based on categories and archived for long-term relevance serving as a handy tool for security professionals researching solutions.
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PODCAST TOOL OF THE DAY
Cleanfeed is a web-based platform that specialises in high-quality audio recording and live broadcasting. Ideal for remote recording, it allows users to invite guests via a link, eliminating the need for software installations on their end. While Cleanfeed doesn't have built-in live-streaming features, it supports integration with third-party tools for podcasters who wish to engage with a live audience.
One of Cleanfeed's standout features is its built-in recording capability which negates the need for external mixers or other complex equipment usually used in the industry. It also facilitates multi-party sessions, an excellent tool for businesses with staff located globally or musicians and podcasters working from different locations. With advanced codecs, high bitrates and stereo audio support; it ensures studio quality sound making it one of the most technically advanced systems available right now.
PODCAST TIP
When it comes to podcasting, your choice of headphones can make a big difference in your recording experience. Here’s a breakdown of wired and wireless options to help you decide:
Wired Headphones
Pros:
No Latency: Perfect for real-time monitoring during recording.
Reliable Connection: No risk of interference or dropouts.
No Charging Needed: Always ready to use.
Cons:
Less Mobility: Cables can limit movement and feel restrictive.
Wireless Headphones
Pros:
Freedom of Movement: No cables to get in the way.
Convenience: Great for editing or casual listening on the go.
Cons:
Latency Issues: Slight delay can make real-time monitoring tricky.
Battery Life: Requires charging and may die mid-session.
Which to Choose?
For Recording: Go with wired headphones to avoid latency and ensure a reliable connection.
For Editing or Casual Use: Wireless headphones offer convenience and flexibility.
Choose based on your needs, and remember—comfort and sound quality matter most.
GUEST NETWORKING
George P Brooks
Mental Health Speaker
Email: [email protected]
Looking to be a transformative guest
Podcast Events
Cheryl Lau
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SIGNATURE is a three-part experience designed to help you create a unique podcast concept that sets you apart from the crowd. This event focuses on establishing your thought leadership through podcasting, even if you're starting from scratch. It provides strategies to make your show stand out in a saturated market - not just locally in Singapore, but also globally. The program also equips you with the confidence to share your perspectives without fear of judgment or criticism about your podcast content.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!