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April 12, 2024 • Estimated Reading Time: 11 minutes

Podcast PRO Newsletter

Greetings podcast enthusiasts, it's Walk On Your Wild Side Day and we're here to encourage you to embrace the unconventional with our Podcast PRO Newsletter! We believe in celebrating this day by stepping out of your comfort zone and diving into uncharted territories of the vast podcasting world. As always, our newsletter is packed with all the latest news in podcasting, sure to satisfy even your wildest curiosities.

Get ready for some fresh tips designed specifically for those daring enough to explore new voices and narratives. There’s no better time than now to expand your listening horizons with Podcast PRO Newsletter - where we bring the wild side of podcasting right at your fingertips!

WHAT’S HAPPENING IN THE PODCAST WORLD
TechRadar Debuts New Podcast for In-Depth Tech Discussions

TechRadar is launching a brand new avenue for tech discussions: The TechRadar Podcast. While the name may not be groundbreaking, it promises in-depth conversations between technology experts on diverse topics. These range from key events at CES 2024 to AI and a real-time showcase of Apple Vision Pro. This will serve as an extension of the insightful commentary on consumer electronics and technology you're accustomed to receiving daily from TechRadar (they're aware they are your go-to source).

In Other News

SiriusXM has confirmed that actors Patrick J. Adams and Sarah Rafferty will reunite for a new podcast focused on revisiting and dissecting Suits, the popular TV show they both starred in.

A TV drama series is being planned about the life of convicted killer Leo Schofield Jr. The multi-season show will explore Schofield's attempts to establish his innocence. In 1989, he was found guilty by a Polk County jury for the murder of his wife, Michelle Saum Schofield that took place in 1987 when they lived in Lakeland.

Google is launching six discussions with worldwide specialists to explore the effects of AI on economic, societal and scientific changes. This is part of their effort to use AI for everyone's benefit by involving individuals from various sectors, disciplines and locations who have different views on AI and its implications for our planet.

PODCAST OF THE DAY
Healing & Meditation Podcasts

In today's fast-paced world, finding time to unwind and de-stress is crucial. Achieving a state of relaxation isn't always easy though - it often requires focus and practice. Fortunately, meditation podcasts can be your calming companion in this process. Guided by mindfulness experts, these podcasts offer tools such as affirmations, meditations, yoga sessions and breathing techniques to help you navigate stress and anxiety effectively. Whether during your commute or after a long day at work, tuning into one of these soothing podcasts can provide the perfect backdrop for relaxation.

PODCAST TIP OF THE DAY
7 Ways to Use TikTok to Promote Your Podcast

If you're searching for a new strategy to advertise your podcast, TikTok could be the answer. This app, which features brief videos, has seen a surge in users lately and provides a novel method of connecting with potential followers. Its user base is predominantly made up of Gen Z and young adults - perfect if that's the demographic you want your podcast to reach. With over 1.7 billion downloads worldwide, TikTok's popularity and impact on digital entertainment are undeniable.

PODCAST FACTS
Did You Know?

  • Podcasting isn’t surging as it did during the COVID-19 pandemic, when ad spend surged 55.1% YoY in 2021, according to our October 2023 forecast, and major audio platforms like Spotify invested big to meet growing demand. This gilded age saw Spotify, Amazon, and Apple pour millions to gain exclusive rights to the most popular podcasts—a strategy that didn’t pay off. The deals resulted in significantly slower listener growth for exclusive podcasts, and for Spotify-owned Gimlet Media, reduced overall listenership by as much as 75%, according to a statement from the company’s union. 

  • Since then, the industry has seen heavy rounds of layoffs and cancellations of prominent shows, adding to concern that the “podcast bubble” has burst. In reality, podcasting is only cooling off from its meteoric growth rates. In fact, podcast listenership is higher than it’s ever been, according to our US Digital Audio Forecast Overview 2023 report, and its high penetration has meant that growth was bound to taper off eventually. 

  • In 2024, 59.2% of US digital audio listeners will listen to a podcast at least once per month, totaling 135.4 million people, according to our August 2023 forecast. 

Credit to EMarketer

PODCAST SUGGESTIONS

PODCAST EVENTS
April Podcast Events in 2024

NAB Show

  • NAB Show 2024

  • Date: April 13 - 17

  • Exhibits Pass: $219 (Non-Member), $159(Member, Government & Student)… more info on their site

  • Location: Las Vegas Convention Center, Las Vegas, Nevada, USA

The NAB Show is a prominent global media convention that holds yearly events in Los Angeles. The 2024 edition will host content creators, podcasters, streamers and other professionals from the media industry who will present their latest innovations. They'll also share their knowledge with visitors interested in creating unique audio-visual experiences. Covering all aspects of content - from its creation to distribution and from management to making a profit out of it, this annual event offers a comprehensive insight into the world of media.

Join Dr. Katrina Burrus (host of Excellent Executive Coaching & Excellent International Podcast) as she shall be speaking on, "How to Maximize Your Content with Minimum Effort and Monetize It. April 14 at 1h30 PM

Brand Podcast Virtual Summit

Join The Brand Podcast Summit on April 24th and 25th to gain valuable insights, participate in hands-on workshops, get your strategies evaluated by experts, consult with podcasting professionals, and network. This April is designed to equip you with the necessary tools and practical knowledge required for starting a successful podcast and enhancing its growth.

The Black Effect Podcast Network

Join the 2nd Annual Black Effect Podcast Festival for a day packed with live podcast sessions, music, tasty food and much more. B Daht and Pretty Vee are set to host this year's festival that promises to outdo last year's event in size and excitement! You'll get to enjoy live podcasts from some of your favorite shows like Wallo267 & Gillie Da King, Whoreible Decisions, Carefully Reckless, Deeply Well with Devi Brown, Black Tech Green Money, The Baller Alert and Pour Minds.

@podcasttonight.com

Where's the Magic Formula For Online Success #onlinebusiness #onlinebusinesstips #digitalmarketing #entrepreneurialjourney #sidehustles

PODCAST TONIGHT RADIO SCHEDULE

Schedule starts every day from 12am GMT

  • The Antagonist

  • The Author Show

  • Over 40 Alpha

  • Awaken The Healing

  • Fusebox

  • A Breath of Fresh Air

  • Burton Kelso, The Technology Expert

  • Alex Garrett Podcast Network

  • Beyond Everything Radio

  • The Big Truth Podcast

  • The Business Of Apparel

PODCAST TOOL OF THE DAY
Podigee

Podigee is a leading platform that offers all the necessary tools for podcasting. It's designed to make the process of creating and sharing podcasts simple, whether you're a beginner or an experienced professional. Podigee is particularly popular in the GSA region (Germany, Switzerland, Austria) where it leads in providing hosting services and analytics for podcasts.

With Podigee, businesses can use podcasting as part of their marketing strategy because it allows them to easily distribute content on major listening platforms like Spotify, Apple Podcasts, Google Podcast and many more.

Features

  • Dynamic Ad Server

  • Intro & Outro Function 

  • Podigee Podcast Player

  • Headliner Audiograms

  • Podcast website 

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here are some of what we got going on across the Podcast Tonight network!

  • Over 600 Podcast Reviews at www.podcasttonight.com

  • Podcast Tonight Radio

  • Daily Newsletter to 60.000 subscribers

  • Huge social media following & Growing

  • Podcast Tonight 3-hour audio course

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  • The BIG 30-day Podcast to Business Mentorship program coming soon