The Landscape of True Crime Podcast Listeners

Podcast News, Events, Tools & more...

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Podcast Tonight
December 11, 2024 • Estimated Reading Time: 11 minutes

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NEWS

True Crime Podcasts Win Big with Women and Diverse Audiences

Libsyn and Sounds Profitable have released a 2024 report revealing the latest trends in True Crime podcasts, showing they offer brands unique advertising opportunities. The genre is the fifth most popular in the US with approximately 42 million listeners last month, many of whom are college-educated with higher household incomes. The report highlighted that True Crime has strong appeal among women and diverse audiences who are highly receptive to brand messages.

ABC's Successful Year in Podcast Rankings

The ABC continues to lead in the Triton Australian Podcast Ranker, marking a year of dominance especially with its news titles. In November alone, 'ABC News Top Stories' had 751,000 listeners while four other podcasts recorded their highest number of listeners for the year. The ABC has consistently held more titles in the ranker than any other publisher and saw an increase of 5.6% monthly listeners from the past six-month average.

More Latinos Engage with Video Podcasts

The Latino Podcast Listener Report 2024 suggests that video podcasts are becoming increasingly popular among U.S. Latinos, with 86% of listeners actively watching videos while listening to a podcast. This is higher than the 72% who consume audio-only content. The report indicates that video is becoming an important part of the podcasting experience for these listeners.

Adelicious Doubles Campaign Spend and Brand Portfolio in 2024

Adelicious, an independent podcast hosting network, has doubled its campaign spend and the number of brands advertising since 2023. This year, it delivered its one-billionth ad impression and reported a four times higher monthly listenership than major global platforms. Its growth was driven by new additions to the network, exceptional revenue growth and high-profile clients such as Amex, Airbnb and Virgin Atlantic.

Headliner Launches AI Caption Generator for Social Media

Headliner, a podcast promotion platform, has launched an AI social media caption generator tool. The feature creates platform-specific captions for videos and audiograms automated in Headliner, simplifying the process of sharing podcast content on social media. The tool is part of Headliner's suite of automated tools designed to aid podcast growth and discovery by saving time on marketing tasks.

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December's Special: Spotlighting Featured Podcasts

Songs That Don’t Suck

"Songs That Don't Suck" is a podcast where the host, a music-loving GenXer, listens to hundreds of new songs every week. He searches for fresh artists and different types of music so he doesn't have to keep listening to old hits. The show covers all kinds of music from folk songs to heavy metal. Every day there are too many new songs released but our host goes through them all and picks out the best ones for you. Listen in each week as he finds great new tracks hidden among the thousands available on streaming platforms.

🎙The Host

Mark Bradbourne is an experienced tech professional passionate about music and data analytics. He has a rich background as a musician, which complements his current role at Tableau. As an expert in data visualization, Mark aids the financial services industry by turning complex data into understandable visuals that drive decisions. He is known for his ability to resolve technical issues efficiently and promotes the importance of using tools like Tableau to leverage data effectively. Besides work, he enjoys live music events and spends quality time with his family as a loving husband and father.

🎧Try Listening To These Episodes

  • Episode 96 - "I'll leave my tab unpaid, goodbyes unsaid"

    The success of fake bands was delved into, a review of the most recent concert attended - featuring Wild Feathers and Nathan Graham - was provided, and a selection of new songs were suggested for playlists.

  • Episode 78 - "Dead again, are you drunk?"

    A deep dive into Spotify Playlists was conducted, revealing intriguing insights and money-saving tips. New music from Michael Marcagi, Sex Week, Johnnyswim, Webbed Wing and Odie Leigh were featured along with the introduction of Chosic for playlist testing.

  • Episode 63 - "you wore my ring, until it didn't fit..."

    A rundown of the latest vinyl purchases was given, Spotify Mix Playlists were discussed and the recent concert by The Bites in Cleveland was reviewed. Additionally, new tracks such as "Like a Lesson", "My Last Dime", "Atom Bomb", "Keep Going", "Too Sweet" and "All In Good Time" were featured on Songs That Don't Suck's various platforms including their website, Instagram, Threads, Facebook and TikTok.

  • Episode 56 - "I'm still trying to clean up my side of the street..."

    In this episode, changes to the podcast were discussed along with interesting facts about Taylor Swift's success in 2023. New music was also introduced which included tracks from The Decemberists, Supine, The Struts, Amigo the Devil and Maggie Rogers. 

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Discover the Standout Podcasts from 2024: Top Picks For Mental Health Podcasts

@podcasttonight.com

10 Recommended Mental Health Podcasts #mentalhealth #mentalhealthmatters #mentalhealthawareness #mentalhealthpodcast #podcastrecommendatio... See more

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THIS WEEK’S HOT PODCAST RELEASES

Thanks for reading today's Podcast Newsletter, everyone. We're here to bring you the latest and most interesting podcast news - from hot topics to handy tips. Don't forget that we are your number one resource for exciting facts, engaging chats, and essential info about all things podcasts.

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