The Internet Icons
The Webby Awards revealed "The Webby 30" list to mark its upcoming 30th anniversary, featuring the most iconic companies in Internet history. The list includes NPR, Spotify, Apple, Amazon, The New York Times, Netflix, NASA, Meta, PBS, BBDO, and Wikipedia, among others. These companies were chosen for their lasting cultural impact, digital innovation, and history of Webby recognition. The companies will be honored at the 30th annual Webby Awards next May. The Webbys also announced that entries for the next awards, including podcasts, are now open.
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Sony Music Podcast Academy 2025 Applications Open
Sony Music is accepting applications for its six-week Podcast Academy 2025, a London-based training programme for people aged 18–30 interested in podcasting. The course offers hands-on learning, industry-standard equipment, and mentorship, with no prior experience required. Participants will attend in person and gain valuable skills and connections to help them start a career in the podcast industry.
SCA to Bring Audacy Content to Australia
Southern Cross Austereo (SCA) has signed an exclusive agreement with US-based audio company Audacy to bring Audacy’s top radio and podcast content to Australia through the LiSTNR platform. This deal lets Australian advertisers access popular Audacy podcasts, such as Office Ladies and CBS Sports, expanding the range of content and audiences on LiSTNR. As a result, LiSTNR’s app users and advertisers now have even more premium audio options, reaching over 10 million Australians each month.
Spotify Adds Top ITV Shows with Zoo 55 Deal
Zoo 55, part of ITV Studios, has partnered with Spotify to bring ITV Studios content to Spotify for the first time. Popular shows like The Graham Norton Show and documentaries from VICE Studios will now be available to Spotify users worldwide. This deal expands Spotify’s video catalogue and helps ITV Studios reach new audiences globally.
Viral Tribe Opens New Video Podcast Studio in Soho
Viral Tribe Entertainment has opened a new video podcast studio in Soho, London to meet the rising demand for professional video podcasting. The studio at 151 Wardour Street offers 4K recording, flexible set designs, and live-streaming, targeting brands, influencers, and creators. CEO Jon O’Donnell says they're committed to supporting all types of creators with top-quality audio and video production.
Podcast Tool
Skimr is an AI-powered platform designed to make podcast content accessible and efficient for busy professionals, students, and curious minds by delivering key insights in flexible formats—from 3-minute bullet-point summaries to 10-minute chapter breakdowns. Using smart discovery tools and personalized libraries, it helps users cut through the noise of endless episodes, ensuring they never miss valuable ideas without sacrificing hours of listening time. By transforming overwhelming audio into digestible takeaways, Skimr turns podcast FOMO into focused, actionable learning.
Podcast Of The Day
Scarred For Life
Scarred For Life returns for its fourth season, diving back into the unsettling underbelly of 1970s and ’80s pop culture with host Andy Bush and special guest Al Murray, who shares chilling childhood memories—from rabies PSAs to haunted rectories—joining previous guests like Michael Sheen and Alice Lowe. Produced by Lock It In, the show now offers Scarred Club, a membership with bonus content and ad-free episodes, blending nostalgia, horror, and dark comedy for listeners eager to revisit the era’s most haunting cultural moments.
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Visionary Voices Of Podcasting
Uncovering Systemic Injustice Through Investigative Audio
Madeleine Baran is an award-winning investigative journalist and host of the groundbreaking podcast In the Dark, whose rigorous reporting has exposed systemic failures in law enforcement, prosecutorial misconduct, and institutional corruption—leading to real-world impact like overturned wrongful convictions and national awards including three Peabodies and a duPont. Her work shifts the true crime genre’s focus from sensationalized mysteries to accountability, transparency, and structural critique. How did In the Dark redefine true crime by prioritizing systemic flaws over individual crimes?
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Podcast Tip Of The Day
To accurately measure the impact of your podcast ads, combine both quantitative and qualitative tracking methods for a complete picture of performance. Use unique promo codes and vanity URLs to directly track conversions, implement pixel-based attribution to monitor listener behavior from ad exposure to purchase, and gather listener surveys to assess brand lift and ad resonance. This multi-faceted approach ensures you capture both hard metrics and audience sentiment, allowing you to optimize ads for maximum ROI and engagement.
A Final Note
“True podcast success is measured not only in downloads, but in the depth of connection you build with every listener.”
