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TikTok Becomes a Key Tool for Podcast Listeners
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Podcast Tonight
January 29, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
TikTok's Role in Podcast Discovery Grows A new report from Edison Research shows that TikTok is becoming a vital tool for podcast discovery, especially among younger audiences. The latest data reveals that 20% of American podcast listeners use TikTok to engage with podcasts, with the number rising to 30% among those aged 13-24. However, potential U.S. ban of TikTok could affect the future of podcast promotion and discovery. |  |
iHeartMedia Partners with Qatari Government for 2025 Web Summit iHeartMedia is partnering with the Qatari government to become the official podcast partner for the 2025 Web Summit Qatar, a major tech event expected to attract over 20,000 leaders and investors. Top talent from iHeartPodcasts will participate in various events including live recordings and educational sessions. The partnership will also introduce a new offering - the iHeart Podcast Creator Studio, which will provide workshops on podcast creation for attendees. |  |
PodX Group Acquires Oronda Studio Oronda Studio, a Mexico-based podcast studio known for its audio-first storytelling, is joining the Stockholm-based PodX Group. This move aligns with PodX Group's mission to nurture creative excellence globally and marks their second Latin American acquisition following Argentinian company Posta. Oronda Studio has previously partnered with major companies such as Wondery and Spotify, and won prestigious awards like the Premio Gabo. |  |
News Publishers Can Benefit from Combining Print and Audio Content A new study reveals a strong link between newspaper readership and podcast consumption, with both mediums attracting highly engaged, affluent, and educated audiences. The findings suggest that newspapers and podcasts complement rather than compete with each other for audience attention. This creates opportunities for news publishers to develop cross-platform strategies integrating written and audio content. |  |
David Field Steps Down as Audacy CEO David Field, CEO of Audacy, is stepping down from his position and will be replaced by Kelli Turner as interim President and CEO. The change in leadership comes after the company's successful closure of its Chapter 11 reorganization. A search for a permanent new CEO is currently underway. |  |
Podcast Of The Day
The Tribe Membership Show
The Tribe Membership Show is a podcast designed to help entrepreneurs, business owners, and community builders master the art of creating and maintaining successful membership sites. Hosted by Funk Roberts, an experienced membership expert and creator of a multi-million-dollar membership site, each episode offers practical strategies on attracting the right audience, building engaging member experiences, retaining members effectively and scaling successfully. Whether you're planning to launch your own site or looking to optimize an existing one, this show provides valuable insights drawn from real-world examples and proven methods. | 🎙The Host Funk Roberts, aged 53, is a fitness entrepreneur who owns two successful businesses: Funk Roberts Fitness Inc. - The Over 40 Alpha Brotherhood and Funk Supplements Inc. He has won the 2-Comma Club award through Clickfunnels and is globally recognized for his work helping men over 40 achieve their best physical shape. Having been a professional beach volleyball player and Muay Thai fighter in Thailand, he understands high-performance training. He holds numerous certifications like Master Metabolic Trainer, MMA Conditioning Coach among others, and has partnered with NESTA to launch a popular certification course. Also an accomplished author, his books "Over 40 Shred" and "Rapid Body Makeover" have topped Amazon's Best Seller list twice. |
🎧Listen To Some Of Their Episodes
From Failure To Success – My Membership Journey
In the first episode of The Tribe Membership Show, Funk Roberts shared his experience of turning a failing project into a successful membership model with over 90% retention rate. He discussed the impact of psychological strategies on member engagement and retention, and offered practical tactics for building and maintaining a loyal community. Emphasizing the importance of cultivating strong community ties for success in membership models was also part of his talk.
The Hamster Wheel Of Marketing
In this episode, the tiring cycle of traditional marketing strategies was discussed and how forming a tribe could offer a sustainable solution. The conversation highlighted ways to transform marketing problems into long-term achievements. Insights provided included why conventional marketing is like a hamster wheel, the role of tribes in business success, steps to transition from continuous content creation towards establishing loyal communities, and focusing on transformation rather than transactions.
5 Strategies To Improve Retention and Build Lifelong Customers
In the episode, strategies were shared on how to enhance retention and transform members into loyal customers for membership site owners. Techniques such as quick result delivery, member recognition, use of hierarchy, tangible incentives like milestones and awards, and implementing member feedback were discussed. These methods aimed to build a dedicated community that remains loyal over time.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
DarkAudacity is a free sound editor, which is essentially the popular Audacity sound editor but with a darker and more modern theme. It carries the same audio engine as Audacity, meaning that it shares the same code that powers its functions. DarkAudacity is not merely a trial version; it offers comprehensive features for recording, playing and editing sounds. Users can apply various audio effects to their projects and save them for multiple purposes like ringtones or podcasts. Being an Open Source software, DarkAudacity can be downloaded and used on your PC at no cost.
Among several programs that use the same open-source coding as Audacity, Dark Audacity has gained significant popularity due to its enhanced user interface compared to its predecessor's outdated look reminiscent of Windows 95 aesthetics. The name "Dark Audacity" literally speaks about its darker visual theme rather than any association with sinister implications of the 'dark web'. Unlike other forks owned by Muse Group known for implementing privacy changes, DarkAudicity remains independent from such influences thus maintaining original settings intact while offering all tools available in traditional Audacity along with an improved user interface.
PODCAST TIP
The interview podcast format is a popular choice among podcasters. It involves having a regular host or hosts who engage different guests in each episode. The theme of the conversation often revolves around a specific topic, like relationships, business advice, or personal experiences.
One of the major advantages of this format is its freshness - every guest brings their unique perspective and insights to your listeners. As a host, you guide the discussion but let your guests do most of the talking.
Don't worry about minor slip-ups; listeners are generally understanding because they realize it's an authentic dialogue happening on spot. Plus, this type of format can help expand your listener base as guests will likely promote their appearance on their own platforms.
By featuring various viewpoints and opinions, you encourage dynamic discussions that add more value for your audience. In choosing an interview podcast format, you ensure variety and depth in content while also engaging with diverse personalities.
GUEST NETWORKING
Chris Watson
An Adventure Geek
Contact: linkedin.com/in/chris-watson-a843a9276/ or [email protected]
Looking for podcasts to be a guest on
To appear in this section, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Salisbury Library Service
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Burton Community Hub is hosting a 6-week workshop for young podcasters. The program allows children, aged 7 to 13 years, to learn about podcast creation. Participants will discover how to narrate engaging stories, record episodes, create sound effects and edit audio professionally under the guidance of an experienced facilitator. They will get hands-on experience with top-notch equipment in the studio throughout this journey. By the end of the course, they'll be ready to share their own podcasts with friends and family!
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!