Top Podcast Advertisers Increased Spending

Podcast News, Events, Tools & more...

Podcast PRO Newsletter

Happy Monday to all our Podcast PRO subscribers! Let's kick off another week of great podcasting, where we'll exchange thoughts through our microphones and listen with our headphones. Our commitment to deliver the latest news, tips, and recommendations in podcasting remains undeterred. We are here to help you navigate through this ever-evolving world of podcasts.

On a different note, as we celebrate World Bee Day this week, let's remember that "Bees do have a smell; you know, and if they don’t they should - for their feet are dusted with spices from a million flowers." Here's to creating buzz-worthy content like bees spreading pollen!

WHAT’S HAPPENING IN THE PODCAST WORLD
Alpha Media to Launch Podcast Radio in Missouri

Alpha Media will introduce Podcast Radio in Missouri following the success of Beasley Media Group's launch in other US markets. The new format will debut on KREI-AM in Farmington from May 27 and later on KWIX-AM/FM, Moberly from June 17. This news comes after Alpha made waves because they fired all employees at both KREI and KWIX stations earlier this month.

In Other News

According to Magellan AI, nine out of the top 15 podcast advertisers boosted their ad spending in April compared to March. However, despite this increase by some, total spending among these leading advertisers fell on a month-to-month basis. The combined expenditure for podcast ads by these 15 top spenders was around $46.36 million last month, showing a drop of 6% from the previous month's estimates.

PodX, a worldwide podcast organization, has revealed its biggest global transaction yet - the primary purchase of Platform Media. This deal is projected to be the most noteworthy in the UK's podcast industry history once fully realized, with an initial valuation exceeding ten million.

The Queen’s Reading Room Podcast is back for its second season starting today, 20th May. This season will feature authors like Kate Mosse, Neil Gaiman, Peter James and Richard E Grant among others. The podcast will run weekly for nine episodes and also include guests such as Mel Giedroyc, Santa Montefiore, Ben Okri, Clare Mackintosh and Curtis Sittenfeld.

A group of old friends have recently launched a podcast, focusing on fictional bands from film and television. The idea stemmed from an early 2000s website named fakebands.com that listed these imaginary musical groups. Later, the concept was turned into a book. I made a guest appearance on their show to discuss famous cars associated with these pretend bands such as The Blues Brothers' Bluesmobile, the Amphicats driven by the Banana Splits characters and more notably, the impressive Monkeemobile from 'The Monkees'.

The well-known podcast "And That's Why We Drink" has revealed plans for a live tour in 2024, titled "The Pour Decisions Tour". The tour will be produced by Live Nation and is set to start on September 12 at the Victoria Theater in Newark, NJ. The show will travel to various cities including Portland, Dallas, Atlanta and San Francisco among others. It concludes with its final performance on December 4 at the Observatory North Park in San Diego.

PODCAST OF THE DAY
The Tucker Carlson Show

The Tucker Carlson Show is a program that focuses on delivering news and political commentary. It is hosted by American conservative commentator and writer, Tucker Carlson. The show aims to provide truthful information in an environment where misinformation is often widespread.

PODCAST TIP OF THE DAY
How To Create A Podcast Intro & Outro

In this article, we are going to learn how to spice up your podcast episodes with engaging intros and outros. These key elements not only add charm and professionalism to your show but also help you stand out among other podcasts. The beginning and end of a podcast can make or break the listener's interest, so it’s crucial they are done right.

PODCAST FACTS
Did You Know?

  • Spotify, the global streaming platform, has unveiled that Nigeria, South Africa, Kenya, Ghana, and Angola are the top 5 podcast-listening African countries.

  • The growth in podcast consumption in Nigeria to the younger generation, particularly Gen Z, aged between 18 and 24 years, who constitute a significant 50% of total podcast streams over the past 90 days.

  • Listeners aged 25 to 29 years contributed 21% of the total podcast streams, further demonstrating the broad appeal of podcasts in Nigeria.

  • Spotify’s data for Nigeria reveals that the prime podcast listening hours are between 7:00 a.m. and 9:00 a.m., likely coinciding with commutes, traffic, or morning routines.

Credit to TechNext24

PODCAST SUGGESTIONS

PODCAST EVENTS
May Podcast Events in 2024

The Podcast Show

  • The Podcast Show 2024

  • Date: May 22 - 23

  • Cost: £49- £295

  • Location: Business Design Centre, Islington, London, England, UK

The Podcast Show is a major international event held in London, dedicated to the podcasting industry. It's the largest gathering of its kind in Europe and brings together independent podcast creators, industry professionals, and business leaders from around the world. The two-day event features over 350 speakers and more than 150 panels and sessions. It also includes live stage shows with exclusive performances throughout a week at Islington, London. The goal of The Podcast Show is to inspire, empower, and support those involved in podcasting today and in the future.

@podcasttonight.com

Join Rob, Eritrea and special guest Sam Tullman as they delve deep into the power of mindfulness in managing chronic illnesses like diabet... See more

PODCAST TONIGHT RADIO SCHEDULE

Schedule starts every day from 12am GMT

  • Brain Lady Speaks

  • Starship Fonzie

  • Thriving Thru Menopause podcast

  • 15 Minutes of Movie Memory Madness

  • Dark Horse Entrepreneur

  • Awaken The Healing

  • Geeks, Geezers & Googlization Show

  • HILF: History I'd Like to F**k

  • Emerson Dameron's Medicated Minutes

  • Accelerando

  • Rocking Midlife

PODCAST TOOL OF THE DAY
Loudness.fm

Loudness is a service that improves the sound quality of podcasts. It makes your audio better by adjusting the volume, decreasing background noise, and balancing speech sounds. You just need to upload your audio and it does all the work for you.

Features:

  • Loudness Normalization

  • Level Balance

  • Noise Reduction

  • Silence Trimming

  • Optimizing File Formal

PODCAST HOST SPOTLIGHT
Theo Von

Theo Von, whose real name is Theodor Capitani von Kurnatowski III, is an American comedian and podcast host. He started his career as a stand-up comedian and actor before becoming a reality TV personality. Today, he's best known for hosting the popular podcast This Past Weekend. His comedy career gained momentum in 2006 when he won an online competition related to the show Last Comic Standing, followed by his debut on Netflix with his comedy special No Offense in 2016.

Von has also made significant contributions to the world of podcasting. In addition to This Past Weekend which started in December 2016 featuring storytelling and guest interviews, he created two other podcasts earlier: The Comedy Sideshow (started in 2011), where he interviewed comedians; and Allegedly with Theo Von & Matthew Cole Weiss (started in 2015), where they shared stories about living in Hollywood. Later, along with Brendan Schaub and Chris D'Elia(who joined later), he hosted another successful podcast King And The Sting. As of now(2023) , Von continues hosting This Past Weekend.

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here are some of what we got going on across the Podcast Tonight network!

  • Over 600 Podcast Reviews at www.podcasttonight.com

  • Podcast Tonight Radio

  • Daily Newsletter to 60.000 subscribers

  • Huge social media following & Growing

  • Podcast Tonight 3-hour audio course

  • Podcast Tonight TOP 20 Chart Show

  • The BIG 30-day Podcast to Business Mentorship program coming soon