Top Podcasts Grow by Experimenting, Not Spending

Podcast News, Events, Tools & more...

New Report Reveals Trends from 300+ Podcasters

A new report shows the fastest-growing podcasts in 2025 are publishing fewer episodes but focusing more on quality and experimentation, especially with video on YouTube. High-growth shows spend less money, rely on organic growth, and interact directly with their audiences instead of using big budgets or paid ads. The report reveals that median podcast downloads per episode increased by 10.4%, and YouTube is now a top marketing channel, surpassing Instagram. Most successful podcasts are experimenting with new content formats beyond typical interviews. Overall, strategic innovation and audience engagement drive growth more than frequency or spending.

More News…

AdLib and Audiohook Team Up to Make Audio Ads Easier for Marketers

AdLib Media Group and Audiohook have announced a partnership to make it easier for marketers and agencies to run performance-based audio campaigns across podcasts, streaming, and digital radio. This integration adds audio to AdLib's existing ad channels like CTV, digital out of home, and display. Advertisers can now reach more listeners and only pay for results like website visits or purchases, without needing direct DSP contracts or complicated setups.

Podsqueeze Launches Simple Podcast SEO Tool

Podsqueeze has launched a free Podcast SEO Optimizer tool to help creators make their shows easier to find on search engines. The tool automatically analyzes podcast episodes, suggests relevant keywords, and scores them based on search potential, without needing technical skills. This aims to solve the problem of discoverability, as many listeners find new podcasts by searching on platforms like Google, YouTube, and Spotify.

Don Cherry Ends Popular Hockey Podcast

Don Cherry, the famous Canadian sportscaster, appeared to sign off for the last time from his “Grapevine Podcast” after 313 episodes. While the podcast’s final episode sounded like a permanent goodbye, Cherry later said it was only a seasonal break, though his son Tim doesn’t expect future episodes. Cherry, known for his strong opinions and colorful suits, had used the podcast as his main platform since leaving TV.

Luxury Podcasts in China See Low Engagement

Luxury brands are investing in Chinese-language podcasts to reach Chinese listeners, but most shows are struggling to attract large audiences or make a cultural impact. Many of these podcasts have repetitive, impersonal content that does not connect with listeners on an emotional level. Success stories, like Giada’s “Bloom on the Rock,” show that authentic storytelling rooted in real experiences is the key to engaging audiences in China’s unique podcast ecosystem.

Podcast Tool

Cleanfeed is a professional-grade, browser-based recording platform trusted by audio pros for live shows and radio-style podcasts. It delivers studio-quality, ultra-low-latency audio with multitrack recording, real-time audio repair, and tools like markers, jingle playback, and adjustable bitrates (up to 320kbps).

Why Podcasters Should Use It:
✔ Pro Quality, Zero Hassle – Emmy-winning audio without complex setups.
✔ Guests Join Instantly – No downloads; just share a link.
✔ Multitrack Magic – Isolate each voice for flawless editing.
✔ Live Control – Adjust levels, add music, or fix audio on the fly.
✔ Built for Flow – Designed to keep conversations natural and uninterrupted.

Podcast Of The Day

Everything EV Podcast

The Everything EV podcast has become a leading voice in electric mobility since its 2021 launch, surpassing 2 million downloads and 3.5 million YouTube views by delivering expert interviews, industry news, and practical advice for drivers transitioning to electric. Produced by EV Powered, the show reflects the UK’s surge in EV adoption—now over 20% of new car sales—with insights from automakers, tech innovators, and everyday users. Co-host Matt Allan credits its success to cutting through misinformation and providing trusted, accessible electrification knowledge.

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Visionary Voices Of Podcasting

The True Crime Storyteller Who Revolutionized Podcasting

Ashley Flowers is the co-founder of audiochuck and the creative force behind hit podcasts like Crime Junkie, blending meticulous research with gripping storytelling to redefine true crime entertainment. Her work has built a loyal fanbase and set new standards for narrative-driven audio journalism, while also sparking important conversations about victim advocacy. In this revealing interview, she shares the behind-the-scenes strategies that turned her passion project into an industry phenomenon, offering invaluable tips for aspiring podcasters.

Upcoming Podcast Events 

Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

June 26, 2025

Online

June 30, 2025

Online

July 3, 2025

20 Red Lion Street London WC1R 4PQ United Kingdom

Podcast Tip Of The Day

Use sound effects to enhance storytelling (documentaries/audio dramas), mark transitions in interviews, or highlight intros/ads—but avoid overuse. Never add effects to serious moments or just for flair; context is key.

Pro tip: Test placements first—good sound design immerses, but poor timing distracts.

Remember: Subtlety often works best—a well-placed effect should support your content, not overpower it. Always prioritize clarity and emotional tone over flashy production.



A Final Note

“Sound effects should elevate your story. Use with purpose.”

See you tomorrow,

Podcast Tonight. www.podcasttonight.com