Triton Digital Merges Spreaker and Sounder Platforms

Podcast News, Events, Tools & more...

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Podcast Tonight
March 27, 2025 • Estimated Reading Time: 11 minutes

Welcome to your daily dose of podcast growth, monetization, news & more…

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NEWS

Spreaker Integrates Sounder for Enhanced Podcast Advertising

Triton Digital's hosting platform, Spreaker, has integrated its AI-powered audio intelligence system Sounder into its podcast platform for independent creators. The integration will allow advertisers to target audiences more effectively and increase revenue potential for over 260,000 podcasts hosted by Spreaker. It also aims to enhance brand safety, provide accurate content analysis and improve monetization opportunities.

BBC Drops Plans to Sell Podcast Adverts Amid Industry Backlash

The BBC has decided not to sell advertisements on its podcasts in the UK, amid backlash from the commercial radio and podcasting industry. The broadcaster's commercial arm, BBC Studios, had planned this move as a way to generate more income outside of its traditional license fee revenue. This decision highlights the challenges faced by the corporation in finding new ways to make money ahead of talks with the government over future funding.

New Podcast Studio for Youth Launches in Croydon

A new podcast studio has been set up in South Norwood, in partnership with Croydon Council and All Heads Recognised (AHR), to help young people develop creative skills. The council is supporting the project as part of its £2.4m South Norwood Regeneration Programme, offering business planning and communication support. Since December, 20 youngsters have participated in the programme which includes training by a media specialist.

YouTube's Podcast Strategy Leader Kai Chuk Leaves Company

Kai Chuk, YouTube's Director of Podcasting since 2021, has left the company after helping it surpass competitors like Spotify and Apple in the podcast sector. During his time at YouTube, he introduced features such as dedicated podcast pages and improved analytics for creators. In light of his departure, the News and Civic Partnerships team will take over the responsibilities of the Podcast Partnerships team.

Spotify Partner Program Expands to Nine New Countries

Spotify is extending its Partner Program to nine more countries, allowing creators in these regions to earn revenue from their content. The program has seen significant growth since its launch, with payouts to creators increasing by over 300%. This expansion will provide listeners with a larger catalog of video podcasts and allow Premium users to watch videos with fewer ads.

What’s New?

Wild Tales

The podcast, Wild Tales, delves into the captivating and mysterious lives of various species ranging from spiders to dolphins. Launched on March 26 with its first episode about seagulls, it offers an intriguing look at lesser-known aspects of the animal kingdom such as peculiar spider mating rituals or chaffinches' diverse accents. Future episodes will also discuss a tail-propelling thresher shark and unravel the social networks of dolphins in Cardigan Bay.

The team behind this series consists of nature experts from the National Trust who aim to shed light on curious parts of the natural world through interesting collaborations and scientific research projects. Some notable collaborators include Rosie Holdsworth - a Ranger for North Yorkshire Moors, Heather Birkett - Garden and Outdoors Manager at Acorn Bank, and Ajay Tegala - a Wildlife Presenter & Author formerly working as a ranger at Wicken Fen. These fortnightly episodes recorded across the UK's varied landscapes serve as an engaging learning platform for listeners interested in exploring unknown facets of nature or discovering hidden connections between people and historical events.

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PODCAST TOOL OF THE DAY

Metacast is a user-friendly podcast app designed to enhance your learning experience from podcasts. It allows you to listen to your favorite shows and also provides transcripts for easy content skimming, topic searching, and bookmarking of key insights. With Metacast, you can easily find specific quotes within seconds and enjoy an elevated podcast listening journey.

The app offers several features that make it stand out among other podcast apps. For example, Metacast allows you to skip ads and long intros, save important points for later reference, search the transcript effortlessly and share quotes or links directly with others. Although importing podcasts from other apps isn't currently available on Metacast as a self-service feature yet, Premium subscribers can avail this service by emailing their OPML files along with their User ID to the support team.

PODCAST TIP

Want to land more podcast interviews? A great pitch is key. Here’s how to stand out in a host’s inbox:

✅ Personalize It – No generic copy-paste emails. Mention why you’re a fit for their show and reference an episode you enjoyed.

✅ Lead With Value – Skip the long bio. Instead, highlight 2-3 specific topics you can discuss that would interest their audience.

✅ Keep It Short – Busy hosts scan quickly. Get to the point in 3-4 sentences, then link to your full bio/credentials.

✅ Show, Don’t Just Tell – Include a clip of a past interview (if you have one) or a bullet list of your most engaging talking points.

Pro Tip: Follow up once after 7-10 days—many hosts miss first emails but appreciate a polite nudge!

GUEST NETWORKING

Canadian Salad Podcast
Society & Culture Podcast
Email Address: [email protected] 
Looking for guests who are newcomers or immigrants to Canada (including refugees, asylum seekers and migrants) who'd like to share their stories or lived experiences of integrating into Western culture

To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]

Podcast Events

Black Scholars in Podcasting

The inaugural Black Scholars in Podcasting Conference, hosted by founder Dr. DuEwa Frazier, is set to take place on Saturday, March 29, 2025 at 2pm EST/1pm CST. Designed to inspire and elevate the focus on podcasting for academic scholarship and student engagement with podcasts, this event will cover topics like digital creation, community involvement, arts activism and networking. The conference will feature keynote speaker Dr. DuEwa Frazier along with presentations from esteemed scholars and podcasters such as Erika Brown of Broke-ish Podcast, Alexandria Miller of Strictly Facts: A Guide To Caribbean History And Culture Podcast among others. Attendees can look forward to an enriching conversation about the integration of education into entertainment through podcasting.

THIS WEEK’S HOT PODCAST RELEASES

And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!