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Triton Digital Q3 2025 Podcast Listener Trends

Triton Digital has released its Q3 2025 U.S. Podcast Ranker, showing how different types of shoppers prefer certain podcast genres. The data helps brands reach their target audiences during big shopping events like Black Friday and Cyber Monday. Big-box store fans love true crime and comedy podcasts, while online shoppers enjoy tech and business shows. The study showed that news and sports podcast content is quickly growing, offering new chances for advertisers. The report also lists the top podcasts, with "The Joe Rogan Experience" and "The Daily" leading the charts.
More News…
Top Podcasters Discuss Industry Trends at Golden Globes Event
Spotify and The Hollywood Reporter cohosted their first Podcaster Roundtable to spotlight nominees for the new Best Podcast category at the Golden Globes. Top podcast hosts discussed how podcasting is evolving, especially with the rise of video content and new creative opportunities. They agreed that the industry has matured, moving from DIY beginnings to a polished and professional space that values authenticity and quality.
Kristen Bell Joins Fox News’ Life of Jesus Podcast
Fox News announced the launch of The Life of Jesus Podcast, featuring stars like Kristen Bell, as part of its expanded Fox Faith vertical. Kristen Bell, however, was surprised to learn her old audio recordings were being used, as she had recorded them for a different project 15 years ago. Bell’s team said she never gave permission for her audio to be used in the new podcast and only found out shortly before the announcement.
Top 15 Comedy Podcasts Delivering the Best Advertiser Results
Oxford Road has released new rankings of comedy podcasts with the highest return on investment, using its ORBIT tool to analyze $1.6 billion in ad spend. While the "Monday Morning Podcast" tops the list, the agency warns that comedy as a genre has inconsistent results and isn’t always the safest choice for advertisers. Brands are encouraged to spend more in the first quarter and avoid overspending, as campaign success in comedy depends on the right audience fit and timing.
Join the Holiday Giving Challenge with iHeartMedia and Daffy
iHeartMedia is partnering with Daffy to launch "Voices for Good," a charity challenge where popular iHeartPodcasts compete to raise money for different causes. From November 1 to December 2, each podcast host encourages listeners to donate to their chosen charity, moving up a leaderboard for the chance to be named “Ultimate Voice for Good.” The campaign highlights personal stories, like Andrea Barber raising money for the Pulmonary Fibrosis Foundation in honor of her mom, while other shows support various causes like environmental protection and science.
Podcast Tool
The ART TubeMix stands out in the world of audio mixers by blending vintage aesthetic appeal—complete with wood paneling and VU meters—with modern functionality, making it an attractive and practical choice for both musicians and podcasters. Its standout feature is a genuine 12AX7 tube preamp that adds warm, analog coloration to vocals or instruments, while also offering two mic preamps, phantom power, a dedicated high-Z input, and a built-in USB audio interface for seamless digital recording. Priced accessibly, it delivers professional tube sound and flexible connectivity in a visually distinctive package that appeals to creators seeking character and reliability without complexity.

Podcast Nominations Of The Day
The Songwriter Connection Podcast offers an intimate and authentic look into the craft of songwriting, straight from the creative heart of Nashville, Tennessee. By focusing on the stories behind the songs through in-depth conversations with the songwriters themselves, the show peels back the curtain on the artistic process. Listeners are treated not only to the personal anecdotes and inspirations that fuel hit songs but also to raw, live performances, creating a unique and direct connection between the artist and the audience that is both enlightening and inspiring.
The OCB Podcast offers a weekly escape by masterfully blending humor, easy-going banter, and personal stories, all delivered through the conversational chemistry of its longtime friend hosts. This foundation of friendship creates a light, engaging tone as they navigate a diverse range of topics, from sports and pop culture to deeper personal memories. Evolving from a casual project into a dedicated community, the show has cultivated a loyal audience that values its signature mix of wit and genuine relatability, serving as a refreshing reminder that the best conversations are often the ones that don't take themselves too seriously.
Podcaster Essentials
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Visionary Voices Of Podcasting
A Guide to Worlds and Words

John August is an acclaimed American screenwriter, director, and novelist renowned for penning beloved films like Big Fish, Charlie’s Angels, and Aladdin, while also shaping the next generation of writers through his influential podcast Scriptnotes, his blog, and novel series such as Arlo Finch. A respected voice in the industry—honored with the WGA’s Valentine Davies Award—he bridges creative storytelling with practical tools through his company Quote-Unquote Apps, which develops software like the outlining tool Highland. Through his work, August demystifies the writing process, offering actionable advice on structure, character, and navigating Hollywood's creative challenges. Let’s learn more about his craft of screenwriting.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

Multiple Dates
St leonards Library, LG Floor
88 Christie Street St Leonards, NSW 2065 Australia

Dec 3, 2025
Rogers Communications Centre
80 Gould Street
RCC 162 Toronto, ON M5B 2M7 Canada
Podcast Tip Of The Day
Your release schedule should serve your audience, not just your calendar—so before you choose a day, research when your target listeners are most likely to discover and engage with new content. Consider aligning your launch with a significant date (like the start of a season, a cultural moment, or a Monday for "fresh start" energy) to give your premiere built-in relevance, but prioritize consistency above all: pick a day and time you can realistically maintain long-term, even if it means starting with a biweekly schedule.

A Final Note
“Your first episode is not a final product—it's the brave beginning of your voice's journey.”







