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Veritonic Upgrades Podcast Listener Tracking Service
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Podcast PRO Newsletter
Hello Subscribers! We're back with another issue of Podcast PRO Newsletter, your one-stop source for all things podcasting. From the latest news and trends in the world of podcasting to tips for aspiring podcasters. Plus, we'll also be sharing some exciting new podcasts that you should definitely add to your listening list.
As today is Sherlock Holmes Day, let's remember his famous saying: "When you have eliminated the impossible, whatever remains, however improbable, must be the truth."
WHAT’S HAPPENING IN THE PODCAST WORLD
Veritonic Enhances Podcast Listener Tracking Feature
Veritonic, a well-known audio analysis and research tool, said today that it's improving its podcast listener tracking feature. This new enhancement will give companies and advertisers better understanding of who is listening to their podcasts. This could change how they connect with their audience online.
In Other News
Spotify is putting out a new report called 'Global Podcast Trends Tour Report' that looks at the newest trends in podcasting. The report offers an inside look into how people are using podcasts and shares interesting facts. One key finding was that 63% of people trust their favorite podcast host more than they trust their top social media influencer, introducing a new term - podfluencers.
Sony Music Entertainment (SME) announced a new show today at The Podcast Show in London. The show is called "Origins with Cush Jumbo" and it will start in September 2024. This program will explore the interesting backgrounds of some of the biggest stars in entertainment.
The most popular French podcasts in Canada continue to be Le Radiojournal from Radio Canada, Les chroniques de Pierre-Yves McSween from Cogeco Media, and Richard Martineau from QUB. In English, Front Burner, The World This Hour and The Current all from CBC/Radio-Canada are still the top three favorites.
Signal Hill Insights recently shared research showing that top executives are two times more likely to regularly listen to podcasts and on-demand audio. Now, they're sharing more information about how B2B podcasts can reach more people who make decisions in businesses. Signal Hill used data from Triton Digital Podcast Metrics Demos+ and looked at answers from over 12,000 podcast listeners every month. They focused on 1,245 people who had listened to a business podcast in the last month.
The "Lead On" podcast with Jeff Iorg, which has aired over 350 episodes from Lemonada Media, a popular podcast network, and the BBC are teaming up to make a new global podcast series. They plan to combine their listeners and create weekly discussions about pop culture for people all around the world to enjoy.
PODCAST OF THE DAY
The News Agents
The News Agents is a daily podcast from the UK, made by Persephonica for Global Media & Entertainment. It's hosted by Emily Maitlis, Jon Sopel, and Lewis Goodall, and started on August 30, 2022. Episodes come out every weekday afternoon. The hosts discuss the day's top news stories in an easy-going way that is different from traditional news outlets like BBC. They don't just share the news - they also explain why it matters while maintaining a healthy balance of scepticism and humor when necessary.
PODCAST TIP OF THE DAY
Engaging Podcast Topic Ideas
Podcasts are sweeping the digital world, providing an exciting way for people to share stories, ideas, and knowledge. With a multitude of podcasts available at our fingertips, it's essential to find a unique topic that stands out from the rest. If you're thinking about starting your own podcast but struggling with what to talk about, don't worry! This article is designed just for you.
PODCAST FACTS
Did You Know?
38% of podcasters publish a new episode on their hosting platform within three to seven days. 39% of podcasters publish an episode every eight to fourteen days.
40% of podcast listeners discover new podcasts on directories. 18.3% of listeners ask their close contacts for podcast recommendations.
47% of users claim to listen to podcasts within 24 hours of downloading.
A regular podcast is downloaded 141 times within the first month.
Credit to Tech Report
PODCAST SUGGESTIONS
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PODCAST EVENTS
May Podcast Events in 2024
The Podcast Show
Date: May 22 - 23
Cost: £49- £295
Location: Business Design Centre, Islington, London, England, UK
The Podcast Show is a major international event held in London, dedicated to the podcasting industry. It's the largest gathering of its kind in Europe and brings together independent podcast creators, industry professionals, and business leaders from around the world. The two-day event features over 350 speakers and more than 150 panels and sessions. It also includes live stage shows with exclusive performances throughout a week at Islington, London. The goal of The Podcast Show is to inspire, empower, and support those involved in podcasting today and in the future.
PODCAST TONIGHT RADIO SCHEDULE
Schedule starts every day from 12am GMT
Chain Reaction: Tales from the Supply Chain Frontline
Van Sessions
Integral Health with ben Calder
2 Guys And A Chainsaw
Health Wealth
Women Road Warriors
Sh!t That Goes On In Our Heads
Over40 Alpha Podcast
Mister Radio
Men On a Mission Podcast
PODCAST TOOL OF THE DAY
AudioDirector
AudioDirector is a user-friendly audio mixing and production tool perfect for podcast editing. It offers functions such as recording, trimming, mixing, cleaning and adding effects to your podcasts. Its strong AI tools provide complete control over audio materials even to beginners. This feature-rich software tops the list of recommended podcast editing programs.
Features:
Record Room
Express Mode
Voice Changer
Restore Audio Tools
PODCAST HOST SPOTLIGHT
Stephanie Soo
 | Stephanie Soo and her unnamed fiance run the Rotten Mango podcast. This true crime series focuses on discussing underreported criminal activities worldwide, shedding light on lesser-known offenders' dark deeds. Stephanie Soo is a popular YouTuber known for her mukbang videos. She has over two million followers and has also had success with other projects, showing she's more than just a video creator. However, she faced controversy after collaborating with another YouTuber named Nick Avocado who allegedly mistreated her. Some people have also criticized Stephanie's true crime videos as disrespectful to the victims' memories. |
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