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Video Streaming Services Grow but Advertising Misses the Mark
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Podcast Tonight
December 10, 2024 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
AM/FM Radio and Podcast Ads More Effective for Streamers Streaming services are becoming more popular, but most of their advertising budget still goes to TV. Research shows that people who use streaming services are similar to radio and podcast listeners, so they might respond better to ads on those platforms. Despite this, only a small portion of advertising money from streaming companies goes towards radio and podcasts. |  |
Sports Podcast Awards Voting Begins Today The 2025 Sports Podcast Awards has started accepting votes after announcing the finalists. People can vote for their favourite podcast from the nominated list. The voting process will continue until January 13, 2025. |  |
Not Gonna Lie Takes Top Spot on Spotify and Apple Kylie Kelce's new podcast, Not Gonna Lie, has risen to the top of Spotify and Apple's charts in the US, surpassing The Joe Rogan Experience. Before its first episode was even released, it reached number two on Spotify’s charts. In her podcast, Kelce talks about her family life and uses the platform to address rumors about herself and her family. |  |
One Firefly Revamps Popular Automation Unplugged Podcast One Firefly, a marketing agency for technology professionals, is updating its AV and integration-focused podcast, Automation Unplugged. The podcast will move from live broadcasts to pre-recorded episodes released every Wednesday on major platforms. These changes aim to make the podcast more accessible and valuable for integrators. |  |
YouTube Music Adds New Feature for Podcast Listeners Google has moved its podcast delivery from Google Podcasts to YouTube Music, which initially lacked some key features. Now, YouTube Music is slowly adding new features and the latest addition allows users to create a shareable link for a song or podcast that starts at a specific time. This change was noted by 9to5Google and confirmed on several Android devices. |  |
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December's Special: Spotlighting Featured Podcasts
The "Kelsunn-on-the-Air" Social Work Podcast is all about raising awareness of the crucial role that Professional Social Workers play in our society. It aims to show appreciation for their invaluable contributions and enlighten the public on how they impact various aspects of daily life. Rooted in the identity of a well-established brand (Kelsunn), this program serves as an extension to further promote and uplift the profession. Tune in to gain insights, understand social work better, and join us in celebrating these unsung heroes who make a significant difference every day. | 🎙The Host Silas W. Kelly is a trained social worker and broadcaster who hosts the "Kelsunn-on-the-Air Social Work Podcast". His work has been recognized with numerous awards, including the International Rhoda G. Sarnat Award for advancing public perception of social work, multiple Press Club of Long Island - Society of Professional Journalists awards, and Communicator Awards from the Academy of Interactive and Visual Arts (AIVA). Silas also leads Kelsunn Communications Inc., a non-profit media organization, and volunteers in his local community as a youth mentor and food pantry worker. |
🎧Listen To These Episodes
Professional Social Workers in Public Libraries
In this episode, award-winning journalist Emily Nonko delved into the growing trend of public libraries collaborating with professional social workers to assist those in need. This noteworthy phenomenon was discussed extensively, shedding light on how it has become a national movement across the United States.
Aging Matters: Feat. Ms. D Shedrick, LCSW & Dr. T. Anglim, LCSW-R
In this episode, the "Kelsunn-on-the-Air" Social Work Podcast brought to light the significant topic of "Aging Matters", shedding light on the rapid growth of America's elderly population. It discussed various reports and statistics relating to aging, health, independence, and longevity among older adults.
Social Work + E-Journalism = 1st Place for "Solutions Journalism"
Kelsunn Communications proudly relaunched a podcast interview featuring nationally recognized educator and Child & Family Welfare expert, Dr. Katharine Briar-Lawson, who received a 1st Place Award on August 30, 2023. The episode details the remarkable story of how the host first met Dr. Briar-Lawson and their subsequent reunion seven years later; it was this unique journey that led to the podcast winning its award in the "Video – Solutions Journalism" category.
Sarah Delannoy, MSW - UN Youth Representative
The podcast featured an insightful interview with Sarah Delannoy, a recent graduate from Adelphi University's School of Social Work and current United Nations Youth Representative. The episode delved into her experiences working with young people globally, the significant role her Christian faith plays in aiding others, and the parallels she has found between social work and faith-based principles.
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PODCAST TOOL OF THE DAY
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GUEST NETWORKING
Sheena Yap
Wall Street Journal bestselling author & keynote speaker
Contact: [email protected] or linkedin.com/in/sheenayapchan/
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Podcast Events
Libsyn
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Tom Webster from Sounds Profitable, in collaboration with Melissa and Mandy of the Moms & Mysteries Podcast, will present a webinar that delves into the 2024 True Crime Podcast Listener Landscape Report. The report challenges common assumptions about brand suitability and listener demographics in the true crime genre. Key areas to be explored include audience demographics, brand reception by listeners, and the unique host-listener relationship within this genre. Insights from Melissa and Mandy on their audience's impact and engagement will also be shared. This event aims to provide a fresh understanding of True Crime podcast listener demographics for accurate targeting of products or services to this vital demographic group.
THIS WEEK’S HOT PODCAST RELEASES
That's all for today, folks! We hope you enjoyed our Podcast Newsletter and found some intriguing tidbits to share. Our goal is to bring you the most interesting podcast updates - be it hot trends or handy tips. Remember, we're your number-one source for fun facts, engaging chats, and essential info on all things podcasts.
Stay tuned in as more exciting news comes up tomorrow!