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What's the New Shift in Podcast Listening Habits?
Podcast News, Events, Tools & more...
Podcast Tonight
April 09, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Hybrid Listening Grows Among Podcast Consumers A new survey shows that 77% of U.S. podcast users between the ages of 15 and 64 now switch between audio and video formats. This represents a big change in how people consume podcasts. The trend is present across all age groups, with 83% of Gen Z users also switching between formats. |  |
Understanding the Impact of Video on Podcasts The debate over the role of video in podcasting is heating up. Some argue that it's killing podcasts, while others believe it's saving them. This article by The Podcast Host discusses real-life experiences from podcasters about how adding video to their work has affected them. |  |
Americans Prefer Ad-Supported Audio Sources Edison Research's Share of Ear study reveals that most of Americans aged 13 and above spend more time listening to ad-supported audio sources than ad-free ones. The data shows that 75% of people over 55 years old prefer ad-supported audio, while younger listeners (aged 18-34) also use ad-supported audio but have a higher usage of ad-free sources at 46%. This trend among young people is likely due to their preference for platforms like Spotify and YouTube where ads can be easily removed. |  |
Huge Growth in Video Consumption for PodcastOne PodcastOne has seen a 218% increase in video views over the past year due to expanding its content and reach. The company has increased its video production capabilities for podcasts, leading to higher consumption on both owned channels and other platforms like YouTube and Spotify. Popular shows such as Bitch Bible, Fool Coverage, Pop Apologists have experienced significant increases in video views. |  |
Podcast Creator Revenues Expected to Soar this Year The income from podcasts created in the US is predicted to reach nearly $1 billion this year, a 27.3% increase from last year. Although it's growing faster than social media creator revenues, podcasting only makes up about 5% of total creator earnings. The distinction between podcast and social media revenue is becoming less clear as more creators begin making video podcasts on sites such as YouTube. |  |
What’s New?
Dub Dynasty
Dub Dynasty is a new 10-episode podcast hosted by Israel Gutierrez that delves into the captivating story of the Golden State Warriors' successful run over the past decade. Set to air its first episode on April 8, with subsequent episodes released every Tuesday, this narrative series will highlight how player-friendly organizational culture and effective team management led them to become one of modern sports' greatest dynasties.
The show features interviews with notable figures like Steve Kerr, Kevin Love, Andrew Bogut among others and will discuss significant moments from their 2015 championship to present day. With Steph Curry's phenomenal skills and genuine charisma forming a vital part of the narratives, "Dub Dynasty" promises an insightful exploration into this remarkable basketball dynasty. This podcast is produced by iHeartMedia in collaboration with NBA.
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PODCAST TOOL OF THE DAY
Acast is a powerhouse for podcasters seeking monetization and global reach, offering dynamic ad insertion and a robust marketplace for sponsors. However, its pricing model and platform limitations may not suit every creator’s needs. Here’s how top alternatives compare:
Spotify for Podcasters
Key Differences:
Cost: 100% free
Monetization: Spotify’s ad tools are invite-only vs. Acast’s open marketplace
Distribution: Auto-uploads to Spotify only
Libsyn
Key Differences:
Pricing: Pay for storage, not downloads (Acast scales costs with listenership)
Control: FTP uploads & direct RSS access (Acast is more locked-in)
Longevity: 18+ years in business
Podbean
Key Differences:
Live Streaming: Built-in live audio
Membership: Native paywall for premium content (Acast requires third-party tools)
Ease of Use: Drag-and-drop editor
When to Choose Acast Instead?
✔ You want programmatic ads (their specialty)
✔ You need dynamic ad insertion in all plans
✔ You prioritize global reach (Acast operates in 12+ markets)
PODCAST TIP
An interview podcast script is a flexible outline of questions and talking points—not a word-for-word script. It keeps conversations natural while ensuring you cover key topics.
Advantages:
✅ Flow Control: Avoid awkward silences or missed opportunities.
✅ Guest Comfort: Pre-shared questions help guests prep better answers.
✅ Brand Alignment: Keeps the interview focused on your show’s theme.
How to Create One
Structure for Flow
Intro: Warm welcome + 1-sentence guest bio (e.g., "Today’s guest revolutionized [industry] by…").
Core Questions: 5-7 main topics max (group related themes).
Outro: Clear CTA ("Where should listeners follow your work?").
Write Loose, Engaging Questions
Use bullet points, not full sentences:
"• [Topic]: Failure → Q: ‘Your first product flopped—what’s the lesson everyone misses?’"Avoid yes/no questions:
❌ "Was starting a business hard?" → ✅ "What scared you most about launching?"Plan Follow-Ups
For every main question, add 1-2 organic follow-ups:
"Main Q: ‘How did you pivot after the setback?’ → Follow-up: ‘Would you take the same risk today?’"Include a Wildcard
End with 1 fun/thought-provoking question to surprise guests:
"What’s one thing you believed early in your career that you now disagree with?"
Pro Tip: Highlight 2-3 guest quotes/research points in your notes to reference naturally ("I loved when you said X—can we dig into that?").
GUEST NETWORKING
Trip Tales Podcast
Society & Culture Podcast
Contact: [email protected]
If you've been on a fabulous family or couples trip that you think would make a great Trip Tales episode
Podcast Events
Gearhart Law
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Join an engaging and hands-on presentation on how to enhance podcasting with AI tools. The session, featuring Stacy Sherman using Google Notebook, Sonia Satra focusing on ChatGPT, and Elizabeth Gearhart discussing Perplexity against ChatGPT and Claude, promises insights into harnessing the power of these innovative technologies. Participants will have a chance to vote for their favorite tool in the chat. This event is sure to provide actionable tips that can be applied immediately for budding or established podcast creators looking to elevate their production process.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!