When Are Podcasts Most Popular?
The latest Share of Ear data for Q3 2025 reveals that Americans aged 13 and older spend 10% of their daily audio time on podcasts. Most podcast listening happens from 10am to 2pm, making up 29% of daily use, followed by 24% between 6am and 10am. The midafternoon period from 2pm to 6pm sees 21% of podcast listening. As the day goes on, podcast listening rates drop, but overnight listening still makes up 14%. People’s routines vary, so podcasts are enjoyed at all hours.
More News…
Podcast Highlights Women’s Success in Business
October is National Women’s Small Business Month, celebrating the achievements of women entrepreneurs who create over 1,800 new businesses daily in the U.S. and generate $1.9 trillion in annual revenue. In Michigan, Foster Swift business attorneys Amanda Dernovshek and Lindsey Mead support local women in business by hosting the monthly podcast, "Businesswomen Talking." The podcast features interviews with women leaders who share their stories, challenges, and advice to inspire others.
Former NPR Executive May Join Apple
Collin Campbell, who led NPR’s video and cross-platform efforts and previously worked at Spotify, is reportedly joining Apple, likely to help strengthen its podcast team. Apple continues to experiment with its podcast strategy, but has struggled to create a standout platform or original shows, despite many attempts. Campbell’s experience may help Apple improve its podcast offerings and strengthen its relationships with creators.
Podcast Giants Create Humorous True Crime Series
Will Ferrell’s Big Money Players Network, iHeartMedia, SmartLess Media, and Campside Media are teaming up to launch a new comedic true crime podcast series called "CrimeLess." The series starts with an eight-episode arc, “Hillbilly Heist,” narrated by Johnny Knoxville and telling the story of a famously bungled bank robbery, and will later feature comedians Rory Scovel and Josh Dean as hosts. “Hillbilly Heist” becomes available exclusively on iHeartRadio starting October 15, with episodes arriving weekly on all platforms later.
NBC News Merges Two Units Under One Leader
NBCUniversal is changing its leadership structure by putting Janelle Rodriguez, who oversees “NBC Nightly News” and NBC News Now, under the supervision of Rebecca Blumenstein, the president of editorial at NBC News. Rodriguez will keep her current responsibilities but will no longer report directly to the top news executive, Cesar Conde. The change aims to better coordinate NBC’s news platforms and strengthen editorial oversight for more unified and original storytelling.
Podcast Tool
Beamly is a comprehensive creator platform that evolved from Podcastpage.io, offering podcasters, educators, and video creators a unified space to publish, manage, and monetize their content. The platform enables users to host audio and video podcasts, publish blog posts, sell memberships, digital products, and premium content—all while retaining full ownership of their audience and brand. With built-in tools for automated publishing, RSS and YouTube imports, and live preview editing, Beamly eliminates the need for multiple disconnected services by providing an all-in-one solution designed to help creators grow and earn without platform fees.
Podcast Of The Day
Career In Ruins
Career in Ruins is a multiplatform podcast and YouTube series co-created by archaeologists Dr. Derek Pitman and Dr. Lawrence Shaw that explores the real-world experiences, challenges, and discoveries within the field of archaeology. Through interviews, field reports, and thoughtful discussions, the show has cultivated a dedicated global audience by showcasing diverse career paths and celebrating new findings while demystifying the profession. Recently shortlisted for an Archaeological Achievement Award, the series reflects Bournemouth University’s commitment to public outreach and its passion for sharing the richness of human history with listeners and viewers across generations.
Podcaster Essentials
Our Sponsors
Your All-in-One Creator Store
Monetize your podcast with your own landing page & products or services.
Secure Your Online Activity
You never know who is watching your online activity, trying to steal your identity or sensitive information, take action and make sure you’re protected with the best VPN on the planet.
Monetize Your Podcast
Effortless publishing for driven brands, you create, they distribute & you grow.
Visionary Voices Of Podcasting
Inside Hollywood's Biggest Deals and Power Struggles
Matthew Belloni is a prominent entertainment journalist and founding partner of Puck who transitioned from practicing law to covering the inner workings of Hollywood, previously serving as editorial director of The Hollywood Reporter. He now hosts the hit podcast The Town on The Ringer Podcast Network, where he delivers sharp industry analysis, exclusive reporting, and insider perspectives on everything from streaming wars to studio politics. How does Matthew Belloni prepare for a live recording of his hit Ringer podcast, ‘The Town’?
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Podcast Tip Of The Day
To accurately assess your podcast's performance, compare it to similar shows in your niche that target a comparable audience and have a similar publishing history—not just the industry giants. Track your own growth by consistently comparing new episode performance against your past episodes, focusing on metrics like retention rate, downloads, and audience engagement. This dual approach helps you set realistic goals, identify content strategies that work specifically for your audience, and maintain a clear path of continuous improvement.
A Final Note
“Measure your growth against your own progress, not just someone else's highlight reel.”
