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Why Brands Should Sponsor True Crime Podcasts
Podcast News, Events, Tools & more...
Podcast Tonight
May 26, 2025
Why Brands Should Sponsor True Crime Podcasts
True Crime podcasts, popular especially in the US, have untapped monetizing potential. Most listeners are women, making it an opportunity for brands targeting female consumers. An analysis of Rephonic's podcast sponsorship data confirms this trend. The top 20 podcast sponsors leaned more towards True Crime shows with SimpliSafe being the most frequent sponsor. Direct-to-consumer wellness brands are also taking advantage of this gender bias.
More News…
Lex Fridman to Interview Google CEO Sundar Pichai American computer scientist Lex Fridman will interview Google CEO Sundar Pichai on his podcast. Fridman asked his followers to submit questions for Pichai, receiving a wide range of responses. The interview is expected to be an exciting episode. | Shopify Tops Podcast Ads in Australia Shopify is leading the way in advertising on Australian podcasts, according to a report by ARN's iHeart and Magellan AI. The report also found that podcast advertising has been growing, with March seeing the biggest spending of this year. Other top advertisers include Teladoc Health, Entain Group and Westpac. |
Podcast ToolFor podcasters looking to achieve professional-grade sound quality without complex editing, CyberLink’s AudioDirector Essential offers an AI-powered solution that simplifies the process. Its standout feature—the AI Restoration Assistant—instantly cleans up audio with a single click, removing background noise, reducing reverb and echo, and enhancing speech clarity. Key Benefits for Podcasters
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Podcast Of The Day
The Mike O’Meara Show
News stories typically follow a familiar script—straightforward updates on current events, politics, or sports, delivered with a tone that ranges from earnest to urgent. Pop culture coverage isn’t much different, often leaning into hype or snark. But what if the news didn’t take itself so seriously? Enter The Mike O’Meara Show, a podcast that’s been turning the daily grind into comedy gold since 2009. With a mix of sharp insights, personal anecdotes, and unfiltered takes on everything from headlines to absurd human behavior, this show proves you can laugh at the chaos.
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Visionary Voices Of Podcasting
The Hard Truths Every Podcaster Needs to Hear
Eric Nuzum is a veteran podcast strategist, creator, and author known for his work shaping iconic shows like This American Life and TED Radio Hour. As the founder of Magnificent Noise and former VP of Audible's original content, he's helped launch groundbreaking podcasts while championing authentic storytelling. His book Make Noise distills decades of industry wisdom into actionable advice for aspiring audio creators—emphasizing audience-first thinking and purposeful content.
In this revealing interview, Nuzum unpacks the hard truths about podcast growth, monetization struggles, and why most shows fail to ask the right questions before hitting "record."
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Podcast Tip Of The DayDo You Really Need an Intro & Outro? Yes—but keep them tight! A strong intro (5-10 seconds) hooks listeners with your show’s purpose and voice. Example: "Welcome to [Show Name]—where we help [audience] solve [problem]. Today: [tease episode]." Your outro (10-15 seconds) should drive action: "Subscribe for [benefit]. Find links at [website]. Thanks for listening!"
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A Final Note
“Podcast is a marathon of tiny leaps.”
