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Why Should Your Media Strategy Include Audio Content?
Podcast News, Events, Tools & more...
Podcast Tonight
January 22, 2025 • Estimated Reading Time: 12 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Building Brand Recognition through Audio Content Audio content is gaining prominence in media strategies due to its emotional impact and ability to build brand recognition. Its versatility allows for seamless integration into consumers' everyday lives, enhancing reach and accessibility. As the trend shifts towards voice-based search and audio-first experiences, incorporating sound into your media mix can elevate your brand and engage with audiences at a deeper level. |  |
The Untold Story of The Podcast Election Oxford Road, a leading podcast agency, has published a report on the impact of podcasts in the 2024 U.S. presidential elections. The study reveals that audio content played a significant role in Donald Trump's path to the presidency and provides insights into Kamala Harris's unsuccessful campaign. It suggests that audience responsiveness and "riskier" content might have more influence than just reach or brand-safe content. |  |
Changes in American Audio Consumption Patterns The Share of Ear® report has shown that the majority of audio content consumed by Americans aged 13+ is listened to at home. This trend significantly increased during the pandemic in early 2020, peaking in late 2022 with over two and a half hours of daily home audio consumption. However, as we move into 2024, there are signs this trend may be reversing back to pre-pandemic norms. |  |
Brands Not Utilizing the Full Potential of Podcast Advertising A new report by Cumulus Media reveals that brands are not fully utilizing podcast advertising, with most campaigns reaching less than a quarter of monthly podcast listeners. The report recommends dedicating 5% of digital ad budgets to podcasts to match their growing audience. It also suggests integrating podcast ads with streaming services like Hulu and Netflix can significantly increase reach, as well as offering a way to engage audiences on non-ad-supported platforms like Netflix and Disney+. |  |
Pharmacy Podcast Network Continues Partnership with YARAL Pharma YARAL Pharma, a subsidiary of Swiss pharmaceutical company IBSA, is set to continue its partnership with the Pharmacy Podcast Network (PPN) until 2025. The collaboration aims to support and amplify the voices of pharmacists in promoting healthier communities and improving patient outcomes. Throughout their partnership, they will explore innovative ways to support pharmacists, discuss various topics such as acute pain management and topical treatments in sports medicine. |  |
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Podcast Of The Day
Not So Famous in NJ
The "Not So Famous in NJ" podcast is a delightful discovery of the abundant pool of artistic and cultural talents found in New Jersey. The host connects with numerous artists including writers, actors, chefs, painters, photographers and musicians from around the state for engaging conversations over coffee or dessert. While its primary focus is on New Jersey's arts scene, occasionally it explores different topics reflecting the host's diverse interests. It’s an entertaining platform where you can find answers to your burning questions about local art and culture scene. | 🎙The Host Lucille Lo Sapio is a multifaceted individual who juggles various roles as an actor, writer, gourmet cook, landscape architect and overall creative enthusiast. Residing in New Jersey her whole life has given her a unique perspective of the local arts scene often overshadowed by nearby New York. She's not only connected to this community through her own endeavors but also via those of her musician and photographer husband. Additionally, Lucille focuses on needs-based selling and solutions development in communication skills training at Wavelength - reinforcing the idea that effective communication is key to success. |
🎧Listen To Some Of Their Episodes
EPISODE 53: BEST OF. . . .Vinnie Brand - Part One - Don't Take This Guy Too Seriously
In this podcast episode, Vinnie Brand was featured - a comedian who owned his own comedy club called the Stress Factory. He got questioned about his frequency of unsuccessful performances and whether he viewed himself as attractive or not. Although known for managing hecklers well, it remained to be seen if he could handle the host's probing.
EPISODE 52: Get Those Names Right!
Recalling college days brings back memories of parties, late nights, and classes. The experience seemed different for the Livingston Theater Company students who were interviewed; they communicated eloquently about their backstage roles in "Beauty and the Beast". Their confidence in answering questions was impressive, raising curiosity about this new generation's abilities.
EPISODE 51: Number One Mom
Two years ago, the host's mother passed away. Although she lived until nearly 101, her departure felt too soon. This Mother's Day tribute features an interview from an earlier podcast (Hazlet Coffee Talk), where she shared about moving from Jersey City to a farm community; loved ones may appreciate hearing her voice and laughter once more.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
WavePad Audio Editor Software is a comprehensive digital audio editor and recorder that can be used on multiple platforms. It allows users to create, edit, and record voice, music, and other sound recordings with ease. This software supports VST plugin compatibility and comes integrated with an expansive stock audio library. WavePad offers various versatile features including the ability to duplicate sections of recordings while adding effects such as echo, amplification, noise reduction among others.
The main functions encompass a wide range of sound editing options like cut, copy, paste along with silence auto-trim and more. The batch processing feature permits users to apply desired effects or convert numerous files simultaneously. Other notable features include scrubbing search & bookmarking for easy recall of audio segments; spectral analysis (FFT), speech synthesis (text-to-speech) capabilities; voice changer function & noise reduction tools for better sound quality; support for variable sample rates from 6 kHz up to 96kHz across stereo or mono modes in 8/16/24/32 bits format; vocal removal option from music tracks as well as capability to create custom ringtones for mobile phones.
PODCAST TIP
Before you pick a theme for your podcast, it's essential to understand who your listeners are. Start by researching their demographics, interests, challenges, and what motivates them. The more specific you can get about your audience, the better.
Next, identify what they need or want from a podcast. This could be answers to their problems, insights on certain topics or simply entertainment value. Look into existing content already available for them and try to find gaps that you can fill with unique perspectives or approaches.
Choose a niche topic related to your audience needs and wants. This will help attract dedicated listeners who will likely stick around if they find value in your content.
A successful podcast isn't just about what you want to talk about; it's also about addressing the needs of your target audience effectively.
GUEST NETWORKING
Billie Sharp
Motivational & Business Speaker
LinkedIn: linkedin.com/in/billiesharp/
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Podcast Events
Chelsea Jenkins
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This is a live podcast event to celebrate Valentine's Day, hosted by Chelsea Nicole Jenkins with guest panelists. The discussion will revolve around various love-themed topics while guests indulge in delightful food from Kitchen STL and savor wine amidst music, prize giveaways, and engaging conversations. It's an event that invites everyone - couples or friends alike – promising a memorable time for all attendees.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!