YouTube Hits 1 Billion Podcast Users

Podcast News, Events, Tools & more...

YouTube Creators Earn Big

YouTube’s annual Impact Report highlights the platform’s growing role in the creator economy, especially in podcast content, with over one billion monthly podcast users as of January 2024. The company paid more than $70 billion to creators, artists, and media companies in the three years before January 2024. CEO Neal Mohan says more creators are earning money and reinvesting in their content, with YouTube’s payments growing every year for over a decade. For 2024, YouTube’s total U.S. economic impact reached $50 billion, supporting 490,000 jobs, up from $35 billion and 390,000 jobs in 2022. Surveys show that most creators value YouTube for its personalized recommendations and global reach, and see it as an unmatched way to make money from their content.

More News…

Apple Music Launches Modern Studio Space in LA

Apple Music has opened a new, advanced studio in Los Angeles featuring isolation booths for podcasts, a large soundstage for live events, and spaces for photo, video, and music production. The studio supports music creation, live performances, and fan engagement, and marks Apple Music’s 10th anniversary. This new Los Angeles hub joins Apple Music’s global network as the company expands its creative facilities to compete with rivals like Spotify and SiriusXM in the area.

Team-Focused Podcasts Thrive Among UK Supporters

Football (soccer) podcasts are extremely popular in the UK, with two shows in the national top ten. While sports podcasts are less common in the US. Podcasts focused on specific football teams do very well among fans of those clubs, often outperforming shows from bigger media companies. This shows that independent creators can succeed by making podcasts with unique and passionate content for niche audiences.

Auddia Secures New Funding to Pay Debt and Grow Business

Auddia Inc. has raised $750,000 by selling Series C Convertible Preferred Stock and warrants to accredited investors. The preferred stock pays a 15% annual dividend, can be converted to common stock at $4.77 per share, and comes with warrants to buy more shares at the same price. The money will be used to pay off debt and support company operations, and the deal includes special protections for investors and registration requirements for future resale.

Podcasts Are Growing Fast but Face Problems With Misinformation

Podcasting is growing rapidly worldwide, offering an easy and affordable way for people to share information and stories, but it also poses issues like misinformation due to the lack of strict regulations and fact-checking. In India, podcasts are covered under general digital media laws, and there are ongoing efforts to strengthen content moderation, but a specific legal framework for podcasts does not yet exist. Collaboration between lawmakers, industry, and users, along with stronger fact-checking and fair moderation, is needed to balance freedom of expression with preventing the spread of harmful content.

Podcast Tool

Mediastream is a comprehensive streaming solution that gives podcasters enterprise-grade tools to host, manage, monetize, and analyze their audio content—all from a single dashboard. Designed for both live and on-demand shows, it combines robust infrastructure with audience-building features tailored for modern creators.

Key Benefits for Podcasters

🔹 Centralized Content Hub

🔹 Smart Audience Engagement

🔹 Broadcast-Grade Tech

🔹 Growth-Oriented Tools

Podcast Of The Day

Giggly Squad

Giggly Squad, the hit comedy podcast hosted by comedians Hannah Berner and Paige DeSorbo, has cemented its place in the audio world with a renewed multi-year advertising partnership with Acast. Since its 2020 debut, the show has built a devoted fanbase of "Gigglers," blending unfiltered humor, relatable banter, and viral pop-culture takes—all while attracting major brand campaigns like their recent TRESemmé collab, which included a quirky "1-800-gloss" listener hotline. With a cross-platform reach of 5 million+ across audio, YouTube, social media, live tours, and even their new Simon & Schuster book How to Giggle, the duo has turned their podcast into a full-fledged comedy empire, proving that Acast’s support helps creators scale while keeping their signature spontaneity intact.

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Visionary Voices Of Podcasting

The Simple Method to Uncover What You Actually Want

Mel Robbins is a bestselling author, motivational speaker, and podcast host known for her no-nonsense advice on personal development and productivity. She gained fame with The 5 Second Rule, a simple yet powerful tool to overcome procrastination and self-doubt, which sparked a global movement. Her relatable, science-backed approach—blending psychology with actionable steps—has made her a go-to voice for millions seeking confidence, clarity, and change.

Now, watch Mel Robbins’ How to Figure Out What You Really Want to uncover your authentic goals and silence self-sabotage.

Upcoming Podcast Events 

Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

July 4 - 6, 2025

Across Sheffield City Centre.

July 9, 2025

Online

July 10, 2025

Online

Podcast Tip Of The Day

Nothing ruins a video podcast faster than mismatched audio and video. Here’s how to avoid the dreaded "lip-flap" effect:

  • Create a Sync Point

    Clap loudly at the start (watch for the audio spike)

    Or use a hard consonant like "P" or "B" to visually match mouth movements

  • Check Continuously

    Sync isn’t just a "set-and-forget" task – monitor throughout your edit

    Some software (like Premiere Pro) has auto-sync features

  • Fix Drift Fast

    If sync slips mid-episode, split the timeline and realign

A Final Note

“In video podcasting, what they see should enhance what they hear—not compete with it”

See you tomorrow,

Podcast Tonight. www.podcasttonight.com